Writing Samples
Writing Samples
Embedded Files
I turn complex ideas into clear, action-oriented content. These samples showcase my ability to engage various audiences—from technical decision-makers to industry professionals—with content that educates, persuades, and delivers value across different formats and subject areas.
Industry Blog Posts & Articles
Industry Blog Posts & Articles
Want a good learning culture? Motivation is key.
Want a good learning culture? Motivation is key.
Do your learners need a little motivation? This learning culture blog post focuses on helping employees embrace lifelong learning.
Want to tell good stories with your data? Here's how.
Want to tell good stories with your data? Here's how.
You need to know your audience and goal for good data storytelling—otherwise, you risk wasting time and losing the interest of key stakeholders.
Source: WatershedLRS.com
Turn learning data into business results.
Turn learning data into business results.
With a growing influx of e-learning tools and technologies, understanding how they work and fit into your own learning tech stack can be difficult.
Source: www.td.org
Online integrity tools ensure valid academic evaluation.
Online integrity tools ensure valid academic evaluation.
See how digital proctoring solutions prevent academic dishonesty while creating fair assessment environments for online students.
Source: eLearnMagazine.com
What's hiding in your
learning data?
What's hiding in your
learning data?
See how line charts enhance L&D data visualization. Explore best practices for creating clear, impactful charts that inform decisions in learning programs.
Source: WatershedLRS.com
When classrooms go digital, learning knows no borders.
When classrooms go digital, learning knows no borders.
How have we changed the way we teach and assess students? See what professionals from around the world have to say about how they’ve adapted and what they anticipate for the future.
Source: eLearnMagazine.com
Website Copy
Website Copy
Watershed
Watershed
I led the full content lifecycle for the company's digital presence, crafting and refining materials across Watershed's website, blog, and resource library. My responsibilities included:
Collaborating with subject matter experts to share their insights with clear, engaging content
Implementing SEO best practices to improve content discoverability and support lead generation
Creating in-depth articles, guides, and resources that established thought leadership
Ensuring all content reflected the company's voice while resonating with target audiences
Angry Eagle Fishing Lodge
Angry Eagle Fishing Lodge
I developed and executed the content strategy for Angry Eagle's website, focusing on showcasing the unique fishing experiences they offer while highlighting their remote Alaskan location. My work included writing and editing compelling destination descriptions, creating guest-focused content that addressed common questions, and structuring the site to guide visitors from discovery to booking.
Industry Reports
Industry Reports
Measuring the Business Impact of Learning
Measuring the Business Impact of Learning
I helped create and manage Watershed's annual L&D survey, then turned the data into an industry report that consistently ranked as one of Watershed's most-downloaded resources, driving lead generation while establishing our brand as a thought leader in learning evaluation and analytics.
Case Studies
Case Studies
Danone
Danone
See how Danone invested in a scalable solution that provides leaders with the insights to drive their people and strategy.
Caterpillar
Caterpillar
Discover how Caterpillar used Watershed to help develop an award-winning extended enterprise learning model.
Landing Page & Corresponding eBook
Landing Page & Corresponding eBook
Landing Page: Build vs. Buy eBook
Landing Page: Build vs. Buy eBook
I developed this landing page to drive conversions for a comprehensive decision-making guide. The page highlights critical considerations organizations face when evaluating whether to build custom learning analytics solutions or purchase existing platforms.
eBook: Build vs. Buy
eBook: Build vs. Buy
I created this guide to help organizations navigate the complex decision between building custom analytics solutions and purchasing vendor platforms. The eBook provides practical frameworks for evaluating technical capabilities, resource requirements, data integration needs, and long-term scalability. My work included content development, cover design, and creating a cohesive narrative.
Featured Stories
Featured Stories
Place your cursor over the article and scroll down to read, or click the arrow in the top right corner to open in a new page.
Article: Getting Back Out There Again.pdfARTICLE: Shattering Myths & Stereotypes.pdfGoogle Sites
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