If you look around at the many types of marketing strategies, you’ll be surprised just how many subjects are being covered. In fact, because you can easily spend hours reading about techniques to make your site friendly for the search engines, it’s easy to become distracted from the key point of the lesson.

What’s the point of your strategy?

The point of your marketing strategy is your website’s purpose.

The purpose (i.e. the reason for the website) is the heart of your marketing strategy. If you know absolutely nothing about search engine marketing, you need to know the reason for the website.

Why do you have a website? To promote your business. To attract customers to your business. To get their contact information so you can sell to them.

In other words, the purpose of your website should be the key factor – as closely related to the content of the website as possible.

Three steps to choosing marketing

Most marketing strategies require that you create an identification about your business, its products and services, and where your customers can trust their money. Then, you actually create a marketing strategy based on this identification.

The first question you need to ask yourself is the business’ motive, and the purpose of its site.

For example, a school teacher would generally create an research school site. She might create a research school site to help students find resources for their courses, or she might build the site for the school to provide students with study or research materials. These sites help her accomplish objectives.

Another business might offer professional services such as thriving marketing thrives. You’ll require a different business website strategy to market to this customer base. But if you understand your business, you’ll be able to determine the right website strategy for your business.

By looking at the web site strategy of your business, you’ll get a clear idea of what you’re trying to accomplish.

...website through organic search engine results.

How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.

Not so.

A search engine has a database of information it keeps in its index. That database is organized in such a way that humanlike humans can easily find what they are looking for. There are several pieces of a puzzle that go into Google, Yahoo, Bing, and the like to give you your answer.

Checking your keyword competition is vital. For instance, you don’t necessarily want to use the keyword “car” as your keyword phrase. (Besides, how many people car?) You want to focus on the keyword phrase ” Explorer car.

Always take time to check your search engine results. It might save you from some Later.

Some people think that if their web site has a high listing in the Search Engines they can forget about further promoting their site. Don’t get yourself confused. As you promote your web site keep in mind that some search engines are above the rest.

You’ve got to check to see who is ranked if you want to get a high listing. If you haven’t checked recently then you may be wondering what has changed in your keyword phrases that have caused you to drop in the rankings.

When you check to see your search engine ranking, you are basically looking at your listing as it was 6 months ago. You can look at your page specifically. When you do a search for the number of times a term is searched for, you get a feel for how competitive it is. This number will be higher for the term you are promoting.

Then you are going to read the description in the search engine results. This is sometimes called the organic results. The number of times the keyword is searched for is included in this figure.

The next figure gives you the search volume: This is the amount of people that search for the keyword on their own personal computers. The organic results are all separate and may or may not contain your web site.

The last figure is the KEI: Keyword Effectiveness Index. This is the ratio of the frequency of use to the count of actual searches for the key words. The higher the KEI, the more popular the keywords must be. This is why choosing keywords can be so complicated.