Oree: The Language of Scent

Oree, founded by Tuka Abdlshafy, is a luxury Egyptian perfume brand redefining niche perfumery through original scent creation, emotional storytelling, and refined branding. Blending memory, identity, and modern fragrance design, Oree crafts perfumes that go beyond scent, offering a complete sensory experience rooted in authenticity and lasting impression.

Fitsall: Redefining Comfort and Confidence in Inclusive Fashion

A fashion house built on the belief that clothing should adapt to women, not the other way around. Fitsall, founded by Mervat Elmoursi and Mohammed Elmoursi, redefines modern womenswear through comfort-led design, inclusive silhouettes, and a focus on real bodies, real lives, and everyday confidence shaped through intentional, accessible fashion.

Saleel: Weaving Saudi Heritage into Modern Abayas

Rooted in Saudi heritage and shaped by modern design, Saleel reinterprets the abaya through storytelling and detail. Founded by Sara Al-Ghamdi, the brand brings together cultural motifs, contemporary silhouettes, and refined craftsmanship, creating abayas that carry identity, elegance, and meaning for women in Saudi Arabia and beyond.

Broderie Muse: The Mind that Sculpts Elegance 

Built on the idea of transformation, Broderie Muse moves between upcycled ready-to-wear and bespoke design, where garments are reimagined or created from the ground up. Each piece begins with a feeling and evolves through fabric, detail, and craftsmanship, shaping a brand that explores individuality, memory, and modern fashion.

Insecta: From Micro to Masterpiece 

Rooted in Sally Moussa’s fascination with hidden worlds beneath the microscope, Insecta transforms unseen beauty into wearable art. Through intricate details, rich textures, and symbolic meaning, each piece captures the quiet power of transformation, inviting women to carry a story of resilience, curiosity, and inner beauty woven into every thread.