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Search Engine Optimization
Audit Plan
Marketing Objective & KPI
● Marketing Objective – 20% increament in driving organic traffic for DMND to Udacity page during this month of june 2021.
● KPI – the percentage of increment in organic traffic for DMND to Udacity page.
● Target persona:
On-Site SEO
Different types of the highest keywords
followed by their result on Moz
SEO - Technical Audit
Technical audit result of Metadata:
Technical audit results of Alt-Tag
Off-site SEO
Technical audit results - Backlink
Backlink best results
Link building
Websites that would be relevant,
high-traffic sites that you would like to gain backlinks from
to help drive traffic to Udacity’s page.
Site Performance Audit
Performance Tests
Test 1- Page Index
Test 2- Page speed
Mobile presence
Laptop presence
Test 3 - Mobile-friendliness
FINAL OPTIMIZATION
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