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Global Air Freshener Market to Reach USD 15.97 Billion by 2030, Growing at a CAGR of 3.6%
Global Air Freshener Market Expected to Grow at a CAGR of 3.6%, Projected to Reach USD 15.97 Billion by 2030
Summary: The global Air Freshener market, valued at USD 12.47 billion in 2023, is anticipated to grow at a compound annual growth rate (CAGR) of 3.6% from 2024 to 2030, reaching an estimated USD 15.97 billion. This comprehensive market research report offers key insights into the factors driving the sector’s expansion, including technological advancements, consumer preferences, and evolving distribution channels. The report serves as an invaluable resource for manufacturers, investors, and policymakers to formulate effective strategies for business growth.
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A) Market Size: The global Air Freshener market was valued at USD 12.47 billion in 2023, and it is expected to grow significantly over the forecast period, reaching a market size of USD 15.97 billion by 2030. This growth is driven by rising consumer demand for products that enhance indoor air quality and improve the overall ambiance of living and working spaces.
B) Scope and Research Methodology: The research study adopts a comprehensive approach, incorporating both primary and secondary research methods. Primary research involved in-depth interviews with industry experts, including thought leaders, CEOs, and marketing professionals. Secondary research included an extensive review of annual reports, financial statements, and industry-related publications. The data was analyzed using market estimation techniques and data validation methodologies to ensure accuracy and reliability.
C) Report Coverage: This report offers a detailed analysis of the global Air Freshener market, including market trends, growth drivers, competitive dynamics, and future growth prospects. It explores the market by product types, applications, distribution channels, and key geographical regions. The study also highlights the impact of COVID-19 on the market and strategies to recover from the pandemic's challenges.
D) Overview: The Air Freshener market includes various products such as sprays, electric air fresheners, gels, and candles, catering to diverse applications in residential, corporate, and automotive environments. The sector is experiencing steady growth, fueled by increasing awareness of health and well-being, which has led to the rising adoption of air purifiers and fresheners in households and commercial spaces.
E) Dynamics: The Air Freshener market’s growth is primarily driven by the increasing preference for convenience and functionality in air freshening products. Technological innovations such as automatic dispensers, long-lasting formulas, and eco-friendly ingredients are shaping the market. Additionally, e-commerce platforms are gaining traction as they offer consumers easy access to a wide variety of air fresheners.
However, the market also faces challenges such as environmental concerns related to chemical ingredients and packaging waste. Manufacturers are focusing on developing sustainable and environmentally friendly alternatives to cater to the growing demand for eco-conscious products.
F) Segmentation:
By Product: Sprays/Aerosols, Electric Air Fresheners, Gels, Candles, Others
By Application: Residential, Corporate Offices, Cars, Others
By Type: Individual Customers, Enterprise Customers
By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Other Distribution Channels
G) Key Players Include:
Procter & Gamble Co.
Reckitt Benckiser Inc.
Henkel KGaA
Church & Dwight Co. Inc.
Car-Freshener Corporation
SC Johnson & Son Inc.
Kobayashi Pharmaceutical Co. Ltd.
Godrej Household Products Ltd.
Farcent Enterprise Co. Ltd.
Jarden Corporation
California Scents
Ada Electrotech (Xiamen) Co. Ltd.
Air Delights Inc.
Blue Magic
Newell Brands
H) Reason to Buy: This research report provides an in-depth understanding of the Air Freshener market’s dynamics, helping stakeholders make informed decisions. It highlights significant growth opportunities in both established and emerging markets and offers insights into the latest industry trends, technological innovations, and customer preferences. Additionally, it identifies key factors driving growth and offers a strategic overview of market challenges.
I) Table of Contents:
Executive Summary
Market Overview
Research Methodology
Market Dynamics
Market Segmentation
Competitive Landscape
Regional Analysis
Impact of COVID-19
Conclusion and Recommendations
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