10th Annual Home Care Warm Up

Position Your Agency at the Forefront of Excellence

January 29-30, 2024

Coral Springs, Florida

About the Event

Embrace the warmth of professional growth at the 10th Annual Home Care Warm Up! Every year, the Home Care Association of Florida (HCAF) brings you an exciting winter program tailored exclusively for the dedicated heroes of Medicare home health. Imagine a full day immersed in insights from top industry experts, where you’ll listen, engage, learn, and share. This is your chance to power up your home health agency’s success for the vibrant journey ahead.

The hotel discount deadline has been extended to this Friday, January 12 and the early bird registration rate ends next Monday, January 15. Join us and position yourself and your agency at the forefront of excellence by booking your hotel stay and registering today!

4 Reasons to Attend


Fort Lauderdale Marriott Coral Springs Hotel & Convention Center

11775 Heron Bay Boulevard • Coral Springs, FL 33076

Experience comfort and convenience at Fort Lauderdale Marriott Coral Springs Hotel & Convention Center, located on the Parkland/Coral Springs border in Heron Bay, just off the Sawgrass Expressway.

Guests can enjoy complimentary Wi-Fi in all public spaces and have access to the 24-hour fitness center and heated outdoor pool. Indulge in fresh cuisine at Fairway Bar & Grill in the evening, and unwind with a cocktail on the park-view terrace. Our pet-friendly rooms feature renovated bathrooms, and some even offer balconies for captivating sunrise or sunset views.

HCAF has reserved a block of guest rooms for attendees, priced at $185 per night plus tax, which includes complimentary overnight self-parking. Secure your stay by Friday, January 12. Reserve online or call (888) 236-2427, citing the HCAF Home Care Warm Up.


Monday, January 29

5:00-6:00 PM

Happy Hour Welcome Reception

Sponsored by Axxess

Tuesday, January 30

7:00-8:00 AM

Registration & Breakfast

8:00-9:00 AM

Leadership Excellence: Cultivating Great Leaders, Fostering Employee Engagement, and Ensuring Retention Success

Speaker: Eric Scharber, SimiTree

There is no silver bullet to the current workforce crisis the health care industry is facing. No one can "solve" the problem and magically eliminate the shortages we face. Those are facts. However, you can do something about it. This session will offer a message on how true leadership can ensure your organization thrives in the race to acquire and retain talent. Attendees will walk away feeling inspired to lead their teams positively, fostering a culture that propels talent toward the organization and creating additional value. With a focus on excellent, employee-centric leadership, positive organizational results will follow, and your organization will be positioned for greatness!

9:10-9:55 AM

Strategic Sales Mastery: Boosting Growth Through Targeted Clinical Population Expansion

Speaker: Melynda Capps Lee, MBA, MA, SimiTree

Enhance your sales expertise with advanced strategies focused on the strategic expansion of clinical populations. In this session, the speaker will delve into innovative approaches for identifying, targeting, and engaging specific clinical populations, propelling your home health agency's growth to new heights. Gain insights into effective sales techniques that align with the unique needs and preferences of distinct clinical groups, optimizing your agency's market presence and fostering sustainable growth. Seize this opportunity to refine your sales strategy and unlock the potential for targeted clinical population expansion.

9:55-10:15 AM

Morning Break

10:15-11:15 AM

Mastering Clinical Management: Leveraging Data, Benchmarks, and Case Management for Optimal Outcomes

Speaker: J'non Griffin, SimiTree

Join us for an engaging session tailored to Medicare home health professionals eager to enhance their clinical management skills. Presented by J'non Griffin, Principal of SimiTree, this session will explore opportunities for providers to elevate patient outcomes and financial performance by harnessing the power of data and benchmarks. Additionally, we'll delve into the integration of case management strategies into this dynamic discussion, providing a comprehensive approach to healthcare delivery. Participants will learn to navigate the complexities of clinical management effectively, ensuring improved patient care and financial success for your agency. Don't miss this chance to optimize your clinical practices and achieve excellence in home health services.

11:15 AM-12:30 PM

Networking Lunch: How To Be More Interesting Than A Cell Phone®

Speaker: Deedre Daniel, The Interesting Conversations Company, LLC

Boost your personal and professional success by becoming more interesting than a cell phone! Whatever you want from life, you need to be more interesting to get it. People give us promotions, propositions, and proposals. That means you need to attract more of them to you. In this engaging and humorous lunch session led by Deedre Daniel, you’ll discover the secrets to attracting the right people and seizing new opportunities.

In this lunch session, you will learn how to increase your opportunities using a combination of creative thinking, humor, and building connections. Many people need to remember to be more mindful of how they present themselves to others. This program encourages you to identify and tackle poor communication habits and embrace better ones to lead more exciting lives and inspire others to do the same.

12:30-1:45 PM

Unveiling Insights and Preparing for Medicare Home Health Value-Based Purchasing Model Changes in 2025

Speaker: Melinda Gaboury, COS-C, Healthcare Provider Solutions

In this informative session, we will explore the upcoming changes to the Medicare Home Health Value-Based Purchasing (HHVBP) model scheduled for 2025. Crafted to elevate the assessment and recognition of high-quality home health care, these adjustments utilize 2023 as a baseline year, emphasizing the need for agencies to proactively acquaint themselves with these modifications.

Key Topics:

Equip your agency for the future by acquiring a comprehensive understanding of these changes and formulating strategies to adeptly navigate the evolving landscape of the HHVBP program.

1:55-2:55 PM

Elevating the Patient Experience: A Provider Success Story in Boosting Patient Satisfaction Scores

Speaker: Emily Brown, RN, MSN, Tallahassee Memorial Home Health Care

In a landscape where patient satisfaction is both a metric and a marker of quality care, this session aims to equip participants with actionable insights to elevate their home care services and in turn, patient satisfaction. Hear from a fellow provider about the principles that contribute to their consistent 5-star ratings and learn how you can implement effective strategies to enhance patient satisfaction, improve outcomes, and ultimately strengthen your position in the ever-evolving and competitive home care industry.

2:55-3:15 PM

Afternoon Break

3:15-4:15 PM

Innovation Unleashed: Harnessing AI for Advancements in Home Health Care

Speaker: Christopher Attaya, Strategic Healthcare Programs

This session explores the cutting-edge intersection of artificial intelligence (AI) and home health care, seeking to demystify its fundamentals and provide a comprehensive understanding of its applications and implications.

Christopher Attaya, Vice President of Product Strategy for Strategic Healthcare Programs (SHP), will discuss real-world use cases tailored for home health, showcasing how AI is revolutionizing patient care within the familiar confines of their homes. Participants will witness the benefits of utilizing AI in home health, from the customization of treatment plans to the predictive analytics driving transformative improvements in the quality and efficiency of services.

As we embrace the potential of AI, we will candidly address considerations and potential risks associated with its integration into home health care practices.

4:15-4:30 PM

Final Thoughts: Where Do We Go From Here?

Speaker: Patti Heid, MSPT, COS-C, Home Care Association of Florida

This final session will take a moment to reflect on shared insights from our expert speakers and the wealth of information shared throughout the day. In the spirit of collaboration, attendees will have an opportunity to share their key takeaways, the potential impact on their agency operations, what the future looks like for their organization, and where we go from here. Be sure to stick around until the end when we will draw names for exciting prizes generously provided by our sponsors. 


Christopher Attaya

Vice President, Product Strategy, Strategic Healthcare Programs

Christopher Attaya joined Strategic Healthcare Programs (SHP) in 2014 after spending 28 years in executive and consulting positions within the home health and hospice industry. He is responsible for product development and client relationships to help organizations achieve enhanced operational and financial performance by utilizing SHP’s industry-leading analytics platform and benchmark data. Prior to SHP, Chris was the Chief Financial Officer at the VNA of Boston and worked at Partners Health Care at Home as Chief Financial Officer and Chief Executive Officer. He received a Bachelor of Arts degree in Public Health from Tufts University and an MBA from the Graduate School of Management at Boston University, concentrating in health care finance.

Emily Brown, RN, MSN

Administrator, Tallahassee Memorial Home Health Care

A passionate and dedicated registered nurse with 21 years of home care experience, Emily Brown, RN, MSN, holds a Bachelor’s degree in Nursing from Florida State University and a Masters in Nursing from the University of West Florida. She has a wide range of experience including working as a home health case manager, quality improvement nurse, director of nursing, administrator, marketing, and general manager. Emily is driven by a strong commitment to improve and expand access to home health care services for patients in the comfort of their homes while keeping them safe. She also enjoys advocating for the home care industry as the current Region 2 Board of Directors representative for the Home Care Association of Florida.

Melynda Capps Lee, MBA, MA

Consulting Director & Certified True Colors® Facilitator, SimiTree

Melynda Lee, MBA, MA, has been a SimiTree consulting leader and interim executive for provider organizations for more than seven years and is a nationally recognized expert in organizational leadership and development, strategic planning, and learning strategy, as well as communications and public relations. Melynda previously served as a hospice administrator and home- and community-based services (HCBS) development executive in Florida and Georgia for eight years and is a former Board of Directors member and Education Committee member for the Georgia Hospice and Palliative Care Organization. She is a co-founder of the Greater Atlanta Hospice-Veteran Partnership. Melynda is an expert trainer of HCBS professionals and frequently serves as faculty at state and national association conferences, including NAHC and NHPCO.

Before making a career change to health care, Melynda served for 10 years as a marketing leader and publisher with The New York Times Company. A 2017 recipient of the Digital Marketing Certification from Cornell University, Melynda excels in the assessment of marketing and communications programs, program development, and client assistance to measure and improve competitive strategies for growth, learning, and innovation. In 2019, Melynda received a certificate in Instructional Design from ATD. 

Melynda earned a BFA in advertising design from the University of North Florida, and an MBA from Webster University, where she also earned an MA in Human Resources Development in 2022 and serves as adjunct faculty. She completed the Management Development Program at Northwestern University, Kellogg School of Management, the Executive Development Program of the American College of Healthcare Executives, and the Executive Development Program at the American Press Institute.

Deedre Daniel

Founder, The Interesting Conversations Company, LLC

Meet Deedre Daniel, a former corporate America executive tired of living a boring and uninspired life. She was depressed and in a funk and thought a career change would put a little pep in her step. So, she took a leap of faith, left her nearly two-decade stable insurance career for a smaller company with perceived opportunities, and was let go nine months later, just before Christmas. So, she decided to overhaul her life and align it with her values. She founded two businesses — one to make money and the other to give it away. Her for-profit business, The Interesting Conversations Company®, helps individuals and companies stand out and attract more opportunities using her unique three-part formula that encourages creativity, laughter, and building stronger connections with others. Her passion project, The Big Fat Tip®, is a nonprofit that delivers hope through surprise $1,000 tips to strangers. When COVID-19 hit, she transformed the card game she invented into The Very Interesting Game Show® to help people get closer despite social distancing through platforms like Zoom. Her unique networking session quickly gained popularity and led to her hosting hundreds of in-person and virtual game shows globally. Deedre's signature keynote, How To Be More Interesting Than a Cell Phone®, is a hilarious and insightful guide to creating better connections with others and attracting more opportunities. A book with the same title is coming out soon! Check out Deedre's Shut Up and Say Something!® podcast on all major streaming platforms for more laughs and valuable insights. Brace yourself. It's about to get interesting!

Melinda Gaboury, COS-C

Chief Executive Officer & Co-Founder, Healthcare Provider Solutions

Melinda A. Gaboury, COS-C, is the Co-Founder and Chief Executive Officer of Healthcare Provider Solutions, Inc. (HPS). With more than 30 years in home care, has over 22 years of executive speaking and educating experience, including extensive day-to-day interaction with home care and hospice professionals. She routinely conducts home care and hospice reimbursement workshops and speaks at state association meetings throughout the country. Melinda has extensive experience in Medicare Patient-Driven Groupings Model (PDGM) training, billing, collections, case-mix calculations, chart reviews, and due diligence. Medicare appeals (UPIC, RA, ADR & TPE) with all the Medicare Administrative Contractors (MACs) have become the forefront of Melinda’s current impact on the industry. She is currently serving as the Chair of the National Association for Home Care & Hospice (NAHC) Home Care and Hospice Financial Managers Association (HHFMA) Advisory Board and Work Group, Treasurer of the Board of Directors for the Home Care Association of Florida and serves on the Tennessee Association for Home Care Board. Melinda is also the author of the Home Health OASIS Guide to OASIS-E and Home Health Billing Answers 2023.

J'non Griffin

Principal & Senior Vice President, Coding, SimiTree

J’non launched her own outsourcing and coding company, Home Health Solutions LLC, in 2012. It was named by Inc. magazine as one of the fastest-growing companies in the nation in 2017, 2018, and 2019 before merging with Simione Healthcare Consultants in 2020. When Simione merged with BlackTree in 2021, J’non took the helm of SimiTree’s new coding division as a director.

J’non Griffin is a registered nurse with 30+ years of clinical and leadership experience as a field nurse, agency director, regional director, executive, and consultant for home health and hospice agencies. She is an accredited ACHC and CHAP consultant and an AHIMA-approved ICD-10-CM trainer and ambassador with certifications in home care coding (HCS-D), OASIS competency (COS-C), hospice coding (HCS-H) and home care compliance (HCS-C). A frequent national speaker, she collaborates on Decision Health’s The Diagnosis Coding Pro, has published several manuals, and assisted with online coding and OASIS instruction modules. J’non earned a Master’s degree in Health Care Administration in 2005. HCAF is pleased to have her serving as our Secretary of the Board of Directors.

Patti Heid, MSPT, COS-C

Senior Director of Best Practices & Compliance, HCAF

Patti Heid is HCAF’s Senior Director of Best Practices & Compliance. She has been a physical therapist for over 28 years and has worked in the home care setting for 26 of those years. She believes that nothing can compare to the rapport that one develops with a patient while working with them and their families, in their own homes, helping them overcome the “real-life” day-to-day challenges that they face. Over the years, Patti has gained valuable experience by fulfilling many key roles within the home care arena, from field clinician through the management level. All these roles have given her deep abiding respect and admiration for the good that home care providers can achieve.

Patti graduated from St. John’s University in New York in 1991 with a Bachelor of Science degree in Biology. She obtained her Master of Science in Physical Therapy degree from the University of Miami in 1993. She is active with the Home Care section of the American Physical Therapy Association.

Eric Scharber

Executive Vice President, SimiTree

Eric Scharber serves as the Managing Principal at SimiTree, where he spearheads all talent acquisition and employee retention initiatives for the post-acute and behavioral health care industries. In his role, he supervises executive search, management recruiting, interim leadership services, and provides advisory services related to the workforce. Having founded the firm in 2005, Eric has guided it to become the premier recruiting and executive search entity for the post-acute and behavioral health industries.

SimiTree serves clients nationwide, having completed over 3,500 recruiting and interim leadership projects since its inception. Recognized as an expert in the field, Eric is a frequent national speaker on employee retention and recruitment, building culture, and leadership development.


HCAF offers various opportunities for vendors in the home care industry to showcase their products and services at the 10th Annual Home Care Warm Up, including sponsorship packages and à la carte options. Please be aware that sponsor packages are not exclusive unless explicitly stated and are subject to limited availability due to space constraints. Cancellations must be submitted in writing or via email to Julia Thompson by January 15, 2024, to receive a refund, minus a 20% administrative fee. No cancellation refunds will be issued after this date, and all outstanding balances will be due in full. For more information, please call (850) 222-8967 or click here to contact us.

Platinum Sponsor

Gold Sponsors

Silver Sponsors


Register online or call (850) 222-8967. HCAF members receive a discount on registration as a benefit of membership (login is required to redeem the discount). Registration fees will increase by $50 after January 15, 2024. Registration is subject to our cancellation, substitution, and payment policies. Cancellations must be made in writing or by email to Julia Thompson on or before January 15, 2024, to receive a refund minus a 20% administrative fee. No cancellation refunds will be made after that date, and all outstanding balances will be due in full.

Certified Members


Associate Members


Private Duty Members


Prospective Members