Embedded Files
Here you can take a peak at my ability to craft compelling narratives for different audiences, across platforms, and for various purposes—events, campaigns, or ongoing organizational communications.
Here you can take a peak at my ability to craft compelling narratives for different audiences, across platforms, and for various purposes—events, campaigns, or ongoing organizational communications.
Public Relations Writing
Public Relations Writing
The below pieces of work are from my public relations writing course. My topic for the semester was Wegmans' opening of a new location in Manhattan.
Skills/Competencies
Knowlege and expertise of APA style writing
Written communication
Ability to create engaging content
Innotative and critical thinking
Awarness of the latest media trends and agendas
Social Media as Storytelling
Social Media as Storytelling
Below are examples of social media content I’ve created to support organizational storytelling and audience engagement. Each example reflects my approach to strategic communication, brand voice, and purposeful messaging.
"Why I WalkAbout Wednesdays"
"Why I WalkAbout Wednesdays"
Platform: Social Media (Instagram & Facebook)
Organization: Al Sigl Foundation
Timeline: October (Month-Long Campaign)
Objective & Role
Objective & Role
Objective
Objective
To build awareness and participation for the WalkAbout event by using personal testimonials to create emotional connection, highlight community involvement, and encourage audience engagement.
My Role
My Role
I planned and executed a month-long social media storytelling series titled Why I Walk Wednesdays. I developed the campaign concept, coordinated testimonials, wrote captions, and curated visuals that aligned with Al Sigl Foundation’s mission and brand voice.
Event-Based Brand Content
Event-Based Brand Content
These examples highlight content created to encourage event participation and strengthen audience engagement.
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