Bias blind spot

Description

Tendency for people to see themselves as less biased than other people.

Pronin, E., Lin, D. Y., & Ross, L. (2002). The Bias Blind Spot: Perceptions of Bias in Self Versus Others. Personality and Social Psychology Bulletin, 28(3), 369–381.

Task

Each item describes a bias and participants rate the extent to which they exhibit that bias and the extent to which the average American exhibits that bias on 7-point scales with endpoints, not at all (1) and very much (7).

Items (14)

Scoring

Bias blind spot scores are calculated by subtracting the perceived self-susceptibility to each bias from the perceived susceptibility of the average American to that bias, for each bias, and then by averaging those relative differences.

Source

Scopelliti, I., Morewedge, C. K., McCormick, E., Min, H. L., Lebrecht, S., & Kassam, K. S. (2015). Bias blind spot: Structure, measurement, and consequences. Management Science, 61(10), 2468–2486.