The all-powerful Google: It can even help you monitor your brand presence on the internet! Set up Google Alerts to see where people are mentioning your business. Add alerts for specific terms related to your brand and industry – when you set them up, you will receive email updates on all the newest mentions.

Click here to visit Google Alerts

Stand out on Google with Google Business Profile. Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area. Personalize your profile with photos, offers, posts, and more.

Visit Google Business Profile here

Drop your name or your company’s name into this robust web tool, and you’ll get a dashboard with mentions of your search term. The free version of Mention.com lets you export mentions of your search term, email them to others, and label them as positive, negative, or neutral. You can also connect your social accounts and share mentions with your followers.

Click here to visit Mention

Google review link generator is a free tool to easily find your business and generate a unique Google Review link. Then share the short URL with your customers and grow your Google reviews.

Click here to visit the Whitespark Google Review Link Generator

Get your reviews and ratings at a glance. Whitespark's simple and free tool checks your business’ reviews and ratings across the web. See where you’re doing well, where you need to improve, and how your Google reviews stack up against local competition.

Click here to visit the Whitespark Review Checker

Never miss an opportunity for feedback. Collect customer reviews at key moments in their journey, with robust options for sending review invitations. Showcase reviews everywhere. Display reviews everywhere you engage with customers to drive conversions and make the buying decision

Click here to visit Trust Pilot

Like Google Business Profile, a Bing Places for Business listing is just that – a free listing about your business which can appear on Bing search results and Bing Maps for desktop, voice and mobile devices. Much like Google My Business, your Bing Places listing is an outlet to share key information about your business, including physical address, phone number, website URL, reviews, opening hours, and more!

Click here to visit Bing Place for Business

Search all complaint websites at once. Perform a Google search on over 40 (and counting) complaint websites. Just because you don’t see a complaint in your search results doesn’t mean something isn’t lurking out there that could eventually start ranking. Use this tool frequently to make sure nothing new has popped up.

Click here to visit Go Fish Complaint Search

Get free review monitoring for your business. All reviews in one place. Email alerts. More!

Click here to visit Free Review Monitoring

Visualping is a powerful yet simple tool for monitoring just about any part of any page. One of the most frequent business uses of Visualping is to keep an eye on online reviews. Visualping offers a basic free version, which comes with two free checks per day.

Click here to visit Visualping

Building citations for your business is one of the simplest ways you can optimize for local SEO and curate reviews. Having a strong and accurate citation profile can help increase your ability to be found online, and get more customers through your door. To save you time you can access the top 35 local citation sources in Canada.

Click here to visit Whitesparks Canadian Citation List