The New Seaside Squad

The Death of the "Mascot Suit"

The biggest talking point for this page is the physical transformation. Haven collaborated with Aardman Animations (the creators of Wallace & Gromit) to completely redesign the characters.

• The Look: Gone were the stiff, oversized fibreglass heads of the past. The new characters feature massive, expressive, cartoon-accurate eyes, softer textures, and highly fluid movements.

• The Voices: For the first time in history, the squad members don't just dance silently to a pre-recorded track while a Funstar talks for them—the performers on stage now speak and sing directly through them.

The Controversial Name and Roster Changes

To modernise the squad, Haven made some brutal cuts and revisions to the lore that shocked long-time fans:

• Bradley Bear is Retired: In the most shocking move of the reboot, Bradley Bear—the co-leader who had been with the parks since 1993—was completely removed from the lineup 

• Rory the Tiger: His name is the only one kept exactly the same, except just Rory quickly became a more common and modern name for him. As well as this, his costume got a modernised upgrade.

• Anxious becomes "Annie": To make her sound more confident and positive, Anxious the Elephant was officially renamed Annie.

• Greedy becomes "George": To shift away from the old, slightly un-politically correct name, Greedy the Gorilla was rebranded as George.

• Enter Jaz the Bear: To replace Bradley Bear, Haven introduced a brand-new character: Jaz, a hyperactive, tech-savvy bear who loves music, dancing, and recycling and is also the neice of bradley.

• The new villain Seaweed: No one knows where Seaweed came from, but a fan theory is that The new owners of Haven (The Blackstone Group, who recieved a massive stake from Bourne Leisures) wanted to bring back the magic of merlin the wizard, manic the parrot and Sylvester the snake and put it all into one new mascot called Seaweed

• Ned and Polly To puppets: To Cut down on the cast of 6 to just 4, ned and polly (who rarely made any appearances anyway) were made puppets.

The New Squad Lineup

• Rory the Tiger: Still the frontman, wearing a bright yellow open shirt over a white tee.

• Annie the Elephant: Wearing a pastel pink and blue dungaree dress.

• George the Gorilla: Sporting a casual green hoodie.

• Jaz the Badger: The new recruit, rocking a modern cap and streetwear.

The Theatre-Style Shows

The entertainment style shifted away from standard holiday-camp party dances to mini West End-style musical theatre. The sets in the ShowBars became incredibly high-tech, utilizing massive LED video screens, custom lighting rigs, and professional storytelling. While classic songs like the "Seaside Squad Anthem" received modern pop remixes, the emphasis shifted heavily toward theatrical storytelling.