Happy Letters Privacy Policy
Hello! Welcome to Happy Letters's Privacy Policy. This policy describes how Happy Letters and third-party marketing and advertising partners collect, use, process and share information about you.
This Privacy Policy applies to all of our games. It also applies to our marketing and advertising campaigns across all platforms and other services we will provide to you from time to time. In this Privacy Policy, we refer to our games, websites, marketing and advertising campaigns, and other services collectively as our "Services."
By downloading, accessing and/or playing our games, or interacting with our website or other services, you consent to our collection and use of your information in accordance with this Privacy Policy, which includes consenting to us and our advertising partners in accordance with this Privacy Policy Your data is used for the purposes of targeted advertising as described in the Marketing and Advertising section of the Policy. These sections will also explain how to give consent by opting in, or how to refuse or withdraw your consent to the use of data for targeted advertising purposes. If you have any concerns about providing information to us or using it as described in this Privacy Policy, you should not use our games or other services.
1. Collection of information
The information we collect from you depends on the context in which you provide it and use our Services. We collect the following categories of information: identifiers, internet or other similar network activity, commercial information, geolocation data, and inferences drawn from other personal information. More details about these categories of data are provided below, and the business and commercial purposes for which we collect personal information is described in the Use of Information section.
1. Information You Provide to Us
We collect information you provide directly to us. For example, we collect information when you create an account, interact with other users, upload images to our servers, request customer support, sign up to receive newsletters, participate in surveys or otherwise communicate with us. The types of information we may collect include your username, password, email address, photos, and any other information you choose to provide.
2. Information We Collect Automatically When You Use the Services
When you access or use our Services, we automatically collect information about you, including:
a) Usage Information: We collect information about your use of our Services, including gaming service ID, levels completed, game scores, time spent using our Services, and other game play information.
b) Log Information: We log information about your use of our Services, including your browser type and language, access times, pages viewed, your IP address and the website you visited before navigating to our Services.
c) Hardware Information: We collect information about the computer or device you use to access our Services, including the hardware model, operating system and version, browser mobile network information, list of other BNEI mobile applications installed on the device, MAC address, IP address International Mobile Equipment Identity (“IMEI") number and other unique device identifiers made available by the operating system of your device.
d) Location Information: We may collect information regarding the geographic location of your device each time you use the Services provided on iOS or Android platforms or otherwise consent to the collection of this information. You may withdraw consent for the collection of platform provided location data using the settings on your device. Your location is stored for the period specified in the Services before collection.
e) Information Collected by Cookies and Other Tracking Technologies: We use various technologies to collect information (which may include personal information), and this may include sending cookies to your computer or mobile device. Cookies are small data files stored on your computer hard drive or in device memory that help us to improve our Services and your experience, see which areas and features of our Services are popular and count visits.
f) Profile Information: We create profiles based upon your preferences, characteristics, behavior and other information from your use of the Services, and with your consent, we combine that information with information from other sources.
3. Information We Collect From Third Parties
We may also obtain information from other sources as far as it is necessary to perform our Services, and combine that with information we collect through our Services. For instance, we may collect game ranking and achievement status from your console or mobile operating system game center application. We also obtain publicly available information from social media monitoring service platform. If you create or log into your BNEI account through a third-party platform (such as Facebook or Twitter), we will have access to certain information from that platform, such as your name, birthday, and profile picture, in accordance with the authorization you give to such platform. Additionally, when you complete in-app purchases, we may collect information about you from the provider of your device operating system when they process the purchases on our behalf. Please note that we do not receive your payment method information from the operating system providers. In other cases, we will ask you to authorize us to collect, store, and use personal information from third parties.
2. How we use your information
We use your personal and non-personal information, both individually and in aggregate, in the following ways:
To operate our business and to enhance and personalize your game experience, including to:
Operate, improve, and develop our games and services;
Populate online leaderboards and enable online challenges;
Help you find your friends or tell your friends about a product;
Facilitate sharing on social networks;
Serve and measure the effectiveness of advertising;
Measure the health of our services;
Provide game experiences customized to your preferences;
Facilitate your gameplay on multiple devices, when available;
Identify, fix, and troubleshoot bugs and service errors;
Provide software updates;
Save game progress and stats;
Adhere to your preferences and to deliver dynamic content; and
Help keep our services safe and fair, resolve disputes, investigate and help curb fraud and illegal behavior, comply with the law, and to enforce our agreements and policies.
To provide you support, including to:
Help identify and troubleshoot problems with your account or games;
To survey your opinions through surveys or questionnaires;
Communicate with you and respond to your specific requests or questions; and
Manage and send you confirmations and important information about your products.
To personalize our communications with you, including to:
Present offers or information relating to games you might like;
Make recommendations to you; and
Personalize advertising for you and deliver targeted marketing, service updates and promotional offers.
We uses analytics services to understand how users engage with our products. Our analysis relies on your consistent device identifier, or identifier for vendor (IDFV) on Apple devices, so that we can track your behavior over time and develop an understanding of how you prefer to interact with our products. If you have more than one our product installed on your device, those products may share the same identifier value. This enables us to develop an understanding of how you engage with all of our products you have installed. The identifier value is provided to us through the operating system on your device. In the course of processing your data, we may do any of the following:
Analyze your behavior in our products over time;
Analyze your behavior in aggregate;
Combine your information with the information of other players to create anonymized aggregate reports that allow us to understand large-scale behavior trends;
Analyze your information to understand how well our products perform on your device or to investigate bugs, crashes, and other technical issues;
Combine your information with the information of other players to create customer segments based on behavior in our products or location-based behavior;
Use analysis of your behavior in our products to provide you with customized gameplay experiences;
Use your device identifier to enroll you in an A/B test. An A/B test is a type of simple behavioral experiment wherein groups of users are provided with slightly different experiences in our products so that we can research and analyze which of the experiences is the most compelling to users of our products; and
Analyze your behavior in the context of an A/B test.
European Economic Area (EEA) Only:
Per requirements under the EU’s General Data Protection Regulation (GDPR), we log your consent state for compliance purposes. This information is stored on servers hosted in the EU and is used solely for GDPR compliance. Your device identifier is stored along with your consent status. If you consent to personalized advertising, your device advertising identifier also is stored in case we need to be able to access it to assist you with data portability or erasure requests. Your device advertising identifier is not stored in our consent logging database if you do not consent to personalized advertising.
3. sharing of your information
We may share information we collect for the following purposes:
Service Providers. With service providers that perform services on our behalf or enhance our Services, including hosting services, customer service, analytics services and to assist us in our marketing efforts;
Payment Processors. With third-party payment processors that process payments you make;
Advertising Partners. Advertisers, ad exchanges and other ad technology companies that require the data to select and serve our relevant advertisements to you and others, and assist us in our marketing efforts, including as described in the Online Advertising section below;
Affiliates. With our parent company, subsidiaries and other affiliates;
Professional Advisors. With professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us;
Authorities and others. With law enforcement and public authorities, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above;
Business Transferees. With acquirers and other relevant participants (and their advisors) in business transactions (or negotiations of or due diligence for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, Studio or our affiliates (including, in connection with a bankruptcy or similar proceedings); and
Your specified recipients. We may disclose personal information about an individual to certain other third parties or publicly with their consent or direction.
4. Children's Privacy
The Services are not intended for use by children (aged 13 or such higher age as required by applicable law). We do not knowingly collect personal information from children through the Services or knowingly allow them to use our Services. If we learn that we have unintentionally collected personal information from a child, we will delete that information.
5. How long do we keep your information
Unless otherwise required by applicable law, we will generally retain your information for as long as you maintain this game account, after which your data will be deleted.
6. Your rights
You have certain rights regarding your personal information and how we process it. You may exercise these rights at any time by contacting us by any of the methods described in the Contacting Us section below .
7. How to contact us
If you have any questions about this Privacy Policy, please contact：jragankoli@gmail.com