Privacy Policy for Skipsave - Direct Chat

Effective Date: July 2, 2025

1. Introduction and Overview

This Privacy Policy explains how Happy Casual ("we," "us," or "our") handles information in connection with your use of the "Skipsave - Direct Chat" mobile application (the "App").

The "Skipsave - Direct Chat" App is designed to facilitate redirection to direct chats with mobile numbers in messaging applications like WhatsApp, Telegram, WhatsApp Business, and SMS, without requiring the number to be saved in your contacts. We want to be clear: We, Happy Casual, do not directly collect or store any personal information from you when you use the App. We do not store the mobile numbers you enter.

However, we do use Google AdMob to display advertisements in our App. AdMob may collect certain information from your device to provide its advertising services. This policy outlines the potential data collection by AdMob and how it might be used.

2. Information You Collect (Indirectly through AdMob)

We do not directly collect any personal information from you.

Information Collected by AdMob:

As we use Google AdMob for advertising, AdMob may automatically collect certain information from your device. According to Google's policies, this information may include:

• Device Information: Such as your device type (e.g., smartphone, tablet), operating system (e.g., Android, iOS), and unique device identifiers (e.g., Android Advertising ID, Apple's IDFA).

• IP Address: Used to estimate the general location of your device for purposes like ad targeting and fraud prevention.

• Device Language and Time Zone:

• Date and Time of Ad Request:

• Interaction with Ads: Information about your interactions with the ads displayed in the App (e.g., ad impressions, clicks, whether you installed an advertised app).

• App Usage Information: Data about your interactions within the "Skipsave - Direct Chat" app itself, which can help AdMob understand your interests and show more relevant ads.

• Mobile Advertising Identifiers and Similar Technologies: AdMob and its third-party partners may use mobile advertising identifiers (like Android's Advertising ID or Apple's IDFA) and other similar tracking technologies to collect information about your app usage and provide personalized advertising.

Methods of Collection (by AdMob):

AdMob collects this information automatically through the AdMob SDK (Software Development Kit) integrated into the App. This collection occurs through the use of technologies such as:

• SDKs: The AdMob SDK is a code library that allows the App to communicate with AdMob's servers.

• Mobile Advertising Identifiers and Similar Technologies: AdMob and its partners may use mobile advertising identifiers and other similar tracking technologies to track your activity over time and across different apps for advertising purposes.

3. How Your Information May Be Used (by AdMob)

We, Happy Casual, do not use any of the information collected by AdMob for our own purposes, other than to display the ads themselves.

How AdMob May Use the Information:

AdMob, as a third-party service, may use the automatically collected information for various purposes related to providing and improving its advertising services, including:

• Displaying Ads: To display advertisements within the App.

• Personalized Advertising: Based on your activity and interests, AdMob may show you personalized ads.

• Non-Personalized Advertising: Even if you opt out of personalized ads, you may still see non-personalized ads, which are based on factors like your general location or the content of the app.

• Ad Measurement and Analytics: To measure the effectiveness of ads and understand how users interact with them.

• Fraud Prevention: To detect and prevent fraudulent activity.

• Improving Ad Services: To enhance the relevance and performance of AdMob's advertising platform.

Legal Basis for Processing (by AdMob):

We, Happy Casual, do not process any personal data. AdMob's legal basis for processing data for personalized ads is typically based on consent, where required by applicable law (like GDPR). For non-personalized ads and other processing activities, AdMob may rely on other legal bases, such as legitimate interests.

4. How Information May Be Shared (by AdMob)

We, Happy Casual, do not share any of the information collected by AdMob.

Third-Party Sharing by AdMob:

AdMob may share the collected information with its third-party partners, such as advertisers and ad measurement companies, for the purposes outlined in Google's own privacy policies. You can refer to the Google Privacy Policy for more information on how Google shares data: https://policies.google.com/privacy

5. Mobile Advertising Identifiers and Similar Technologies

We do not use our own tracking technologies in the App.

Mobile Advertising Identifiers and Similar Technologies Used by AdMob:

As mentioned, AdMob and its third-party partners may use mobile advertising identifiers (like Android's Advertising ID or Apple's IDFA) and other similar tracking technologies to collect and store information when you use our App. These technologies help them provide and improve their advertising services, including serving personalized ads.

Your Choices Regarding Tracking:

You have control over the use of mobile advertising identifiers on your device. You can usually reset your advertising ID or opt out of interest-based advertising through your device's settings. When you opt out of interest-based advertising, it generally affects all ad networks and apps that use that advertising ID for personalization, not just Google products.

• Android: Open the Google Settings app (or "Settings" on some devices), select "Google," then "Ads," and then choose to "Opt out of interest-based ads" or "Reset advertising ID."

• iOS: Go to "Settings" > "Privacy & Security" > "Tracking" and you can control whether apps are allowed to ask to track you. You can also go to "Settings" > "Privacy & Security" > "Apple Advertising" and turn off "Personalized Ads."

6. Data Security

We, Happy Casual, do not collect or store any personal data directly, so we do not have any data security measures to implement for user data.

You should refer to Google's security measures outlined in their privacy policy regarding the data they collect.

7. Data Retention

We, Happy Casual, do not collect or store any personal data, so we do not have a data retention policy for user data.

You should refer to Google's data retention policies regarding the data they collect.

8. Your Choices and Rights

Since we do not directly collect or process your personal data, you cannot directly exercise rights like access, rectification, or erasure with us regarding the data processed by AdMob.

Your Rights Regarding AdMob's Data Processing:

You have certain rights regarding the personal information collected and processed by Google through AdMob, depending on the applicable privacy laws (such as the GDPR or CCPA). These rights are exercised directly with Google, as they are the data controller for this information. To understand how Google handles data subject requests and the rights you may have regarding your personal data processed by Google, please refer to Google's own Privacy Policy:

https://policies.google.com/privacy

How to Exercise Your Rights Regarding Google's Data Processing:

To exercise your rights regarding the personal information processed by Google (including through AdMob), you must contact Google directly. For comprehensive information on how Google handles data subject requests and to understand your rights in detail, please refer to Google's Privacy Policy.

You can also utilize the privacy controls and ad settings offered by Google directly to manage your preferences.

9. Children's Privacy

The "Skipsave - Direct Chat" App is intended for a general audience and is not specifically directed at children.

We do not knowingly collect any personal information from children. If you are a parent or guardian and you believe that your child has provided us with personal information, please contact us at the email address provided below.

10. International Data Transfers

We, Happy Casual, do not collect or transfer any personal data.

However, as a global service, Google AdMob may transfer the information they collect to servers located in various countries around the world. Google has mechanisms in place to ensure that such transfers comply with applicable data protection laws. You can find more information on this in the Google Privacy Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes to this page on our website. The "Effective Date" at the top of this policy will be updated accordingly. We encourage you to review this Privacy Policy periodically for any changes.

12. Contact Information

If you have any questions or concerns about this Privacy Policy, please contact us at:

Email: helphappycasual@gmail.com