Effective Date: 28 April 2026
Applicable Product: Happy Arrow Rush (the "Game")
Developer: KSHITIZ KUMAR
This Privacy Policy ("Policy") applies to the game developed and published by KSHITIZ KUMAR (the "Developer", "I", "me", "my", "we", "our", or "us"), available on Google Play and the App Store. This Policy explains how the Developer collects, uses, stores, and protects information when you access or use the Game. By downloading, installing, or accessing the Game, you acknowledge that you have read, understood, and agree to the practices described in this Policy.
1.Information We Collect
1.1 No Account Creation or Personal Identifiable Information (PII) Collection
The Game is designed to be played without requiring any account registration or creation. We do not collect, store, or process personal information that directly identifies you such as your name, email address, phone number, precise location date (such as GPS) or social media accounts through the Game. All game progress and data are stored locally on your device, not on our servers.
1.2 Device and Technical Information
We collect limited non-personal information automatically when you use the Game, solely for the purpose of providing and improving the Game experience:
Device Information: Device model, operating system version, unique device identifiers (e.g., IDFA for iOS, AAID for Android), screen resolution, and network type
Game Usage Data: Game session duration, levels completed, game mechanics used, and ad interaction data (e.g., ads viewed, clicked, or skipped)
Technical Information: Crash reports, error logs, and performance metrics to help us identify and fix technical issues
1.3 Third-Party SDK Data Collection
The Game integrates the following third-party Software Development Kits (SDKs) for advertising, analytics, and attribution purposes.
SDK Name Purpose Link to Privacy Policy
Kochava Attribution, analytics, and ad measurement https://www.kochava.com/legal/website-visitor-privacy-policy/
AppLovin MAX Ad mediation and optimization https://legal.applovin.com/privacy/
Firebase Crash reporting, analytics, and performance monitoring https://firebase.google.com/support/privacy
TopOn Ad mediation and revenue optimization https://www.toponad.net/en/privacy-policy
These SDKs may collect data in accordance with their own privacy policies, which are independent of this Policy. We encourage you to review their privacy policies for more information about their data practices.
2.How We Use Your Information
We process data based on legitimate interests and consent. We use the information for the following purposes:
Provide and Maintain the Game: To ensure the Game functions properly, including delivering ads, monitoring performance, and fixing technical issues
Improve the Game Experience: To analyze usage patterns, identify areas for improvement, and optimize game mechanics and content
Advertising: To display relevant ads through our third-party ad partners and measure ad performance
Compliance: To comply with applicable laws, regulations, and platform requirements (Google Play and App Store)
3.Data Storage and Security
3.1 Data Storage Location
Data stored by the Game itself: All game progress and non-personal information directly collected by the Game are stored exclusively on your local device. The Developer does not operate any servers that receive data from the Game.
Data processed by third-party SDKs: As described in Section 1.3, our third‑party SDK partners may collect and store information on their own servers, which may be located anywhere in the world. Their data handling is governed by their respective privacy policies.
3.2 Data Retention
Local Device Data: Game progress and data are stored locally on your device for as long as you have the Game installed. You can delete this data by uninstalling the Game. We do not maintain databases of player information.
Third-Party SDK Data: Data collected by third-party SDKs is retained in accordance with their respective privacy policies and data retention practices.
3.3 Security Measures
We take reasonable technical and organizational measures to protect the non-personal information collected by the Game from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
4.Data Sharing and Disclosure
We do not sell, rent, or share any non-personal information collected by the Game with third parties, except as follows:
With Third-Party SDK Providers: As described in Section 1.3, to enable their services (advertising, analytics, attribution)
For Legal Compliance: If required by law, regulation, legal process, or governmental request
To Protect Rights and Safety: To protect the rights, property, or safety of the Developer, users, or others
5.User Rights and Choices
5.1 No Account Deletion Functionality
Since no user accounts are created or maintained by the Game, no account deletion functionality exists. You can delete all game data by uninstalling the Game from your device.
5.2 Access and Control of Local Data
You can access, modify, or delete local game data by using your device's settings or uninstalling the Game.
5.3 GDPR & EEA Rights
If you are in the EEA, you may request:
Access to non-personal data stored on your device
Deletion of local data (by uninstalling the Game)
Restriction of unnecessary data processing
6.Age Restriction and Mature Content
The Game contains mature content and is rated 17+ (or the minimum legal age in your jurisdiction, e.g., 16 in the EEA, 18 in others) in accordance with Google Play and App Store content policies.
We do not knowingly collect any information from individuals under the age of 17. If you are under 17, you are prohibited from accessing or using the Game. If we become aware that we have collected information from a minor, we will take steps to delete it as soon as possible.
7.International Data Transfer
If you are located in the EEA or the UK, please be aware that the information collected by our third-party SDK partners (as described in Section 1.3) may be transferred to, and processed in, countries outside of the EEA or the UK, including the United States.
To ensure that your data receives an adequate level of protection, our third-party partners rely on Standard Contractual Clauses (SCCs) approved by the European Commission or other legal safeguards for such international transfers. These measures are designed to ensure that your information remains protected to a standard equivalent to that required under the GDPR.
8.Changes to This Privacy Policy
We may update this Policy from time to time to reflect changes in our data practices or applicable laws. We will notify you of any material changes by posting the revised Policy on the Game's download pages or within the Game itself, and by updating the "Last Updated" date at the top of this Policy. Your continued use of the Game after the effective date of the revised Policy constitutes your acceptance of the changes.
9.Contact Us
If you have any questions, concerns, or feedback about this Privacy Policy or our data practices, please contact us at: kshitiz.ranchi@gmail.com
By using the Game, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.