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Customer Segmentation
Customer Segmentation
SOCIAL CLASS:
SOCIAL CLASS:
- lower and middle class
LIFESTYLE:
- passionate and modesty
- PERSONALITY:
- stylish
AREA:
AREA:
- Politeknik Nilai
- Bandar Enstek /Nilai
- Bangi
- Klang
CUSTOMER:
- Students and Teenagers
GENDER :
GENDER :
- Mostly female
OCCUPATION :
- student at Politeknik Nilai
AGE : 15 - 20 years old
RELIGION : Islam
USER STATUS:
USER STATUS:
- Bawal Lover
BENEFIT SOUGHT:
- Easy to wear
- Comfortable
OCCASION:
- High Quality Material
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