Fashion Brand About Page 

Content, SEO & UX Reimagined

✦ Optimized H2/H3 hierarchy and paragraph structure to improve readability and search engine understanding

✦ Added a clear product value statement with a CTA below the H1 to guide users to the collection

✦ Improved internal linking by placing a collection entry point at the top of the page and a “Contact Us” CTA at the bottom to support the customer journey

✦ Added visual assets from the website and Instagram to increase visual appeal and user engagement

✦ Re-structured the page into clear, scannable sections, incorporating relevant industry keywords to support SEO

✦ Reframed the brand story into a “Meet the Founder” section to strengthen personal connection and build trust

✦ Introduced a “Who We Design For” section to clearly define the target audience and reinforce brand identity

✦ Included a sustainability statement to align with customer values and strengthen overall brand positioning