Nice to meet you! 

My work is guided by three core principles: transparency, accountability, and safety. I design content for people first, which is why I always keep users’ needs, pain points, and trust as top priorities.
I combine user-first thinking with SEO best practices. I use AI as a support tool, never as a replacement for critical thinking, and I always follow clear ethical guidelines in my work. 

What kind of problems do I help businesses solve? 

I help businesses manage, optimize, and scale their content through strategic planning and management. My expertise includes:

✦ Managing content on WordPress-based websites end-to-end — creating and maintaining pages, landing pages, and category pages, writing and updating copy, and ensuring content follows UX basics and user-first principles.

✦ Optimizing content structure, headings, metadata, and internal logic to improve visibility while keeping content clear, readable, and aligned with search intent.

✦ Producing high-quality content by combining AI-assisted workflows with thoughtful manual editing, ensuring accuracy, consistency, and timely delivery.

✦ Conducting keyword and competitor research and monitoring content performance using tools like Google Search Console and Google Analytics.

✦ Supporting broader digital marketing goals by aligning content with brand messaging, user needs, and business objectives.

What am I currently open to?