Hanna Doroshuk

Hi! I am DrSc in Economics and Management, Visiting Professor at V. N. Karazin Kharkiv National University, Ukraine.

My research focuses on digital transformation: how artificial intelligence changes organizations and create new ones; how new technologies impact organizational structures, decision-making processes, and corporate culture.

I'm interested in drivers of organizational changes and the evolution of organizations from traditional to intelligent enterprises, from startups to mature companies, and from those on the brink of survival to those that thrive.

Exploration of organizational design and  the emergence of new organizational forms in the digital economy (such as platforms). I analyze how the adoption of AI and digital tools creates new opportunities and challenges for innovation, collaboration, and value creation within organizations and across markets.

To address these questions, I often use an interdisciplinary approach, integrating economic, legal, psychological, and social perspectives. I apply both qualitative and quantitative research methods and enjoy experimenting with AI tools for data analysis and empirical research. My work draws on insights from management, organizational theory, economics, and sociology to better understand how digital technologies are reshaping the landscape of modern organizations.

You can contact me at  doroshuk.anna@gmail.com and find my CV  here.