Handle Your Own PR was born in 2008 when Jules Brooke – former PR agency founder, entrepreneur and small business owner – realised that paying a PR agency was out of the financial reach of most small businesses, entrepreneurs and start-ups.
Having run her own small business and specialised in small-business PR for many years, Jules had seen the power of PR to transform and grow businesses first hand. She also knew that many small businesses had incredible stories to tell, that the media is desperate for new content all the time and that PR is a process that can be taught. With this knowledge, Jules set out to empower small businesses to handle their own PR.
HYOPR began as a PR education provider, demystifying the PR process for small business owners by giving them tips and hints about dealing with the media, finding newsworthy angles, writing and distributing media releases and developing a PR strategy.