The Punjab Healthcare Commission (PHC) is an autonomous health regulatory body established under the PHC Act 2010 by the Government of Punjab. As Manager Digital Media I am responsible for:  

• Developing and overseeing the organization's digital media marketing strategy

• Managing and regularly updating all digital media platforms for the organization

• Monitoring and analyzing traffic patterns, activity levels, and customer engagement, and preparing reports accordingly

• Leading a team of graphic designers and content writers to design, plan, and execute various public awareness and beneficial campaigns

• Expanding outreach on digital media platforms for greater impact

• Engaging with both current and potential audiences by answering queries, addressing complaints, and participating in discussions related to quality healthcare and the role of the commission

• Launching and managing an online portal to address complaints via social media platforms

• Leading the content and graphics team in developing and launching a new website for the organization, the first since its inception

• Writing quarterly PHC Gazette and monthly reports for internal and external stakeholders

• Leading the team in compiling the last three Annual Report 

• Collaborating with other departments, such as anti-quackery and monitoring and evaluation, to devise new communication strategies

• Providing editorial and copyright assistance in both English and Urdu

• Produced animated videos to increase awareness about health issues and the mandate of the organization.

• Recorded, edited, and processed all audio files for the organization

A project aimed at highlighting stories that are challenging and changing narratives. It is dedicated to change and social responsibility to provide a counter-narrative to the stereotypes within and about Pakistan primarily through visual storytelling. As the Founder & Lead Curator of a project dedicated to changing narratives and promoting social responsibility through visual storytelling, I am responsible for: 

• Creating communication strategies and plans to address social issues through engaging and interactive content.

• Envisioning and developing various web and podcast series.

• Organizing, conducting, recording, editing, and publishing interviews with individuals.

• Designing campaigns, marketing materials, and collateral for outreach.

• Managing and regularly updating all digital media accounts.

• Conducting extensive research for new stories and building long-term partnerships.

• Directing, writing, recording, producing, editing, and publishing short video documentaries.

• Hosting and moderating numerous podcast and web series. 

• Planned, directed, and hosted three seasons of our primary web series "Circle of Stories."

• Coordinated and hosted over 60 live sessions during the pandemic, with a focus on promoting mental and physical well-being among the masses.

• Collaborated with experts to co-create two series focusing on mental health and fitness.

Served as a Project Manager and Lead Writer (Urdu) for CFx Comics, a pioneering comic book project in Pakistan that focused on creating comics, animated videos, and content centered around social issues such as education, mental health, child abuse, and countering violent extremism.

• Led a team of illustrators, designers, and content writers to ensure timely completion of projects, while overseeing coordination with the finance, sales, and logistics teams to successfully print and distribute the comic books throughout Punjab

• Managed the company's official social media accounts and transformed its previously non-existent social media presence into a dynamic one using various social media tools, resulting in coverage in over 200 international outlets in 40 countries

• Collaborated with schools, colleges, government agencies, donors, vendors, media, and internal art and technical teams to ensure successful project execution and delivery

• Acted as a liaison for the development of the CFx Comics App, an ecosystem for digital comics in Pakistan, reaching out to comic creators and artists across the country and beyond

• Brought on board renowned Pakistani comic pioneers, such as Split Moon Arts for their Burraq series and Last Ansaars for their Zindan series, while making inroads with Valiant Entertainment, the world's third-largest comic publisher

• Wrote the script for numerous comics and animated videos, including the Urdu versions of the Paasban and Khiladi graphic novels

• Translated internationally published comics such as Zindan and Bloodshot into Urdu 

Co-founded a digital platform with a focus on showcasing the inspiring stories of individuals dedicated to social change and responsibility in Pakistan, providing a counter-narrative to existing stereotypes

• Conducted and published interviews with various individuals, while managing the platform's content creation

• Designed campaigns, marketing materials, and collateral for outreach and promotion of the platform

• Regularly updated the website and managed all digital media accounts to ensure consistent and engaging content

• Conducted extensive research to discover new stories and establish long-term partnerships

• Led and mentored writing and editorial teams to ensure quality content production and delivery

• Raised funds through collaborations and grants, and managed budgets for the platform's operations

• Wrote, recorded, produced, edited, and published short video documentaries highlighting the stories of individuals featured on the platform

Volunteered with the organization on a pro bono basis. TGD is a national initiative for families bereaved or affected by terrorism. They offer support, advice, services, and information to such families by connecting them with willing volunteers, relevant professionals or organizations. I was responsible for content creation and management for their digital presence along with helping in the operational matters.

Served as a member of the Board of Directors & part of the founding Executive Team as Director of Communications at Rabtt, one of Pakistan's first social enterprises focusing on the education sector

• Re-structured the Corporate Communications department, implementing new work procedures that transformed it into a highly efficient and effective communications planning and development department.

• Managed the day-to-day internal and external communications and marketing activities of the organization.

• Maintained a strong brand for the organization, including impactful and fit-for-purpose digital media strategies, website, social media, and merchandise.

• Coordinated with the Marketing team for media and public affairs activities to promote the organization and its model.

• Managed the publication and promotion of Rabtt materials, including design and printing.

• Ensured that Rabtt's communication outputs were of high quality, met the needs of the target audience, and were delivered within agreed budgets and timelines.

• Built on existing relationships and developed new ones with media partners.

• Undertook other duties as required with regards to the regular operations at Rabtt.

• Wrote and directed documentaries to aid the communication strategies.