Every IT or tech company has unique goals, markets, and challenges. A one-size-fits-all marketing strategy simply doesn’t cut it—that’s where my holistic marketing strategy comes in. Instead, my approach removes the guesswork and delivers confidence, so every action contributes to your brand’s growth.

I take an in-depth look at your company’s product offerings, target audience, and competitive landscape. Leveraging my 14-step approach, I create a strategy that’s data-driven, customer-focused, and growth-oriented.

Target audience research. Using my homebrew approach and tools, I identify your ideal customer profile, ensuring every marketing effort is sharp-targeted. Like a heat-seeking missile, but for your customers.

Data-driven insights. I analyze industry trends, customer pain points, and competitors to craft strategies that resonate with your target audience and deliver tangible results.

End-to-end solutions. From inbound marketing strategies that build trust and visibility, to performance analytics that fine-tune ongoing efforts, I ensure each step of your marketing strategy is aligned with your business goals.

In tech, authority and credibility are everything. My pillar content strategy positions your company as a thought leader by producing high-quality, evergreen content that addresses the core needs of your audience.

Pillar and cluster content. Following a pillar-cluster model, I create cornerstone content that covers major topics relevant to your business. This content acts as the foundation (pillar) while supporting articles (clusters) dive deeper into subtopics, boosting SEO performance. 

SEO optimization. Each piece is backed by SEO research, ensuring it ranks well, using keyword strategies that align with audience intent and search volume. This leads to higher organic traffic and long-term visibility.

Great content keeps your audience engaged, builds trust, and drives conversions—fueling brand awareness and customer loyalty. I manage the entire content marketing process and produce content that’s engaging, relevant, and aligned with your business objectives.

Content calendar development. I craft a strategic content calendar that ensures a steady flow of content that builds momentum and nurtures your audience throughout their journey.

Multi-format content. Blogs, whitepapers, case studies, infographics—you name it, I create it. Tailored to your target audience’s preferences.

Quality control. Using a mix of AI-powered quality checks and manual reviews, I ensure each piece is SEO-optimized, informative, and valuable to your readers.

Examples of the content I produce:

Optimizing IT operations with DevOps services — pillar page (+9 articles)

A humanized guide to your IT staff augmentation journey — pillar page (+15 articles else)

Visibility is key to growth, but SEO can feel like a moving target. A strong SEO foundation ensures your content is discoverable, bringing high-quality leads directly to your site. I simplify it with ever-efficient SEO services that keep your brand at the top of search results.

Keyword research. I capture the most relevant and high-intent keywords for your industry, ensuring your content speaks the language of both your audience and search engines. 

Technical SEO audits. I conduct technical SEO audits to optimize your site’s performance, including site speed, mobile optimization, and crawlability.

Ongoing on- and off-page SEO optimization. SEO isn’t a one-time effort. I stay ahead of algorithm updates, refining your SEO strategy to ensure long-term visibility.

Positioning your company as an industry leader is essential. My digital PR services secure coverage in high-profile tech publications, relevant blogs, and key industry outlets.

Strategic outreach. I build relationships with influencers, journalists, and key players in the tech world, crafting compelling pitches aligned with your brand’s messaging. Featured in Hackernoon, DZone, Customerthink, The Startup and others.

Creative placement. From guest posts to mentions in tech roundups, I ensure your company is positioned in the right media to reach your audience.

Brand building. Digital PR is about more than visibility; it’s about building your brand’s reputation. Consistent placement in authoritative sources establishes trust and credibility.

My corporate training services help your team understand how to leverage AI in marketing, content creation, and beyond.

Customized AI training programs. Tailored to your team’s needs, my training programs demystify AI tools and show you how to implement them in your daily operations.

Tons of insights. I never being greedy in terms of knowledge-sharing. You can see how many novel things I'm disclosing in my posts.

Hands-on learning. I provide real-world examples and use cases to demonstrate how AI can be integrated into your marketing stack.

Ongoing support. After training, I offer support to ensure your team can implement AI solutions confidently.

With 13+ years of experience, I deliver practical solutions that meet your unique business needs and drive success.

Marketing strategy audits. I offer in-depth marketing audits to identify inefficiencies and create strategies that deliver ROI.

Content marketing consulting. From ideation to distribution, I provide solutions that ensure your content is engaging and impactful.

AI integration consulting. I guide you through the process of integrating AI into your marketing stack, ensuring smooth adoption and measurable results.

I implemented AI-driven solutions to streamline my marketing tasks and achieve new heights. Now I'm ready to share my achievements with you.

Lead nurturing and email automation. I automate personalized email sequences triggered by customer behavior, ensuring every lead is touched at the right time.

Data-driven insights and proprietary research methods. My solutions leverage AI to analyze customer behavior, segment your audience, and personalize content at scale.

Chatbots and AI-assisted support.: I implement AI chatbots that offer 24/7 customer service, engaging customers in real-time without overburdening your team.

AI-assisted scaled content creation. The content I produce with the assist of my AI "minions" is of a better quality than the most human copywriters can achieve.