Hajer Kefi

Dr Hajer Kefi is a Full Professor of Management Information Systems and Digital Marketing in EMLV Ecole de Management Léonard de Vinci. She is an invited professor in the National University of Singapore.

Her research interests include social media analytics, EWOM and influencer marketing, Information Technology ethics, Information Technology and Museology, Dark Side of digital devices usage (addiction and technostress).

She received a PhD degree in Management Science from the University of Paris Dauphine and a post-doctoral degree in Research Supervision (HDR) from the University of Paris Sud, France. She has obtained several awards, such as the Best Dissertation in Management Information Systems (FNEGE/Robert Reix) Award and many Best Papers awards in different international conferences.

Her work has appeared in two books and several book chapters, and also in numerous research articles in premier scientific journals, such as Journal of Business Research, Journal of Strategic Information Systems, Information Technology and People, International Journal of Information Management, Journal of Retailing and Consumer Services, Management International and Systèmes d'Information et Management.

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Setting the future of digital & social media marketing research- Perspectives and Research Propositions »

webinar2020@sibmpune.edu.in

10th August 2:00 pm (Paris time)

GITMA (Global Information Technology Management Association) World Conference in Paris France, 22-24 June. (Hajer Kefi Program Co-chair) www.gitma.org

Last Publications:

Kefi, H.; Besson, E.; Sokolova, K.; Aouina-Mejri, C. (2021), “Privacy and Intelligent Virtual Assistant Usage across the Generations”, Systèmes d’Information et Management. Accepted article.
Kefi, H. ; Kalika, M. ; Saidani, N. (2021), “Dépendance au courrier électronique : effets sur le technostress et la surcharge informationnelle et répercussions sur la performance », Systèmes d’Information et Management. Vol. 26, N°1, pp 45-83.
Kefi, H. (with Dwivedi, Y. et al.) (2020), "Setting the Future of Digital and Social Media Marketing Research: Perspectives and Research Propositions". International Journal of Information Management, Vol 59, August (102168). https://doi.org/10.1016/j.ijinfomgt.2020.102168.
Kefi, H.; Maar, D. (2020), “The power of lurking: Assessing the online experience of luxury brand fan page followers”, Journal of Business Research, Vol.117, September 2020, Pages 579-586. https://doi.org/10.1016/j.jbusres.2018.08.012
Islam, A., Mäntymäki, M. and Kefi, H. (2020), "Decomposing social networking site regret: a uses and gratifications approach", Information Technology & People, Vol. 33 No. 1, pp. 83-105. https://doi.org/10.1108/ITP-04-2018-0184
Sokolova, K., Kefi,H. (2020), “Instagram and YouTube Bloggers Promote It, Why Should I Buy? How Credibility and Parasocial Interaction Influence Purchase Intentions.” Journal of Retailing and Consumer Services, Vol 53, March(101742). https://doi.org/10.1016/j.jretconser.2019.01.011.
Kefi, H., Kalika, M., Palvia, P. (2020), “Information Technology Issues in France”, in The World IT Project: Global Issues in Information Technolgy, in Palvia et al. Eds, World Scientific. ISBN 978-981-120-863-8.
Kefi, H., Moores, T. & Kalika, M. (2019). Repenser les modèles de rationalité de l’organisation digitale : vers une rationalité ordinaire réflexive. Revue internationale de psychosociologie et de gestion des comportements organisationnels, vol. XXV. Issue 61, 171-188. doi:10.3917/rips1.061.0171.
Besson, E. ; Zhao, Y. ; Kefi, H. ; Maalaoui, A. (2019), “Consumer Evaluation of Collaboration between Perfumery and Gastrnomy for Innovation”, International Journal of Entrepreneurship & Small Business, 37 (1): 25–53. doi:10.1504/IJESB.2019.099880
Kefi, H.; Indra, S.; Abdessalem, T. (2018), “Toward an analytical model of social-media marketing capabilities”, Management & Data Science, 2(2), 18-25. https://management-datascience.org/articles/3964/
Kefi, H., Perez, C. (2018), "Dark Side of Social Networks: Technical, Managerial and Behavioral Perspectives" in ESNAM., Alhajj, R. & Rockne, J. Eds, Encyclopedia of Social Network Analysis and Mining, pp. 3580.
Kefi, H. (2018). XIV. Kalle Lyytinen – Le penseur critique des fondements des systèmes d’information pour mieux en cerner les implications managériales et les impacts sociétaux. Dans : M.Kalika, éd., Les Grands Auteurs en Systèmes d'information (pp. 275-290). Caen, France: EMS Editions. doi:10.3917/ems.walsh.2018.01.0275.

The Conversation Contributions:

https://theconversation.com/la-crise-a-revele-les-aspects-positifs-du-stress-lie-a-la-technologie-143102 (2020)

https://theconversation.com/pas-besoin-detre-canon-pour-devenir-une-influenceuse-beaute-122728, with Sokolova, K. (2019)

https://theconversation.com/communication-des-marques-de-luxe-sur-les-medias-sociaux-faire-rever-ne-suffit-plus-116457 , with Maar, D. (2019)

https://theconversation.com/ces-usages-qui-entrainent-des-regrets-sur-les-reseaux-sociaux-112543 (2019)

http://theconversation.com/deconnectez-moi-mais-pas-trop-vite-107021, with Kalika, M. (2018)

SIM Journal Best Paper Award 2016

Kefi Hajer, Mlaiki Alya, Kalika Michel, « Comprendre le phénomène de dépendance envers les réseaux sociaux numériques : les effets de l’habitude et de la surcharge informationnelle dans le cas de Facebook », Systèmes d'information & management, 2016/4 (Volume 21), p. 7-42. DOI : 10.3917/sim.164.0007. URL : http://www.cairn.info/revue-systemes-d-information-et-management-2016-4-page-7.htm