Publications, Academic Service and Awards

Publications

1.     Hai Che, K. Sudhir and P.B. Seetharaman “Bounded Rationality in Pricing Under State Dependent Demand: Do Firms Look Ahead? How Far Ahead?”, August 2007, Journal of Marketing Research, Vol. 44, No.3, pp. 434-449. https://doi.org/10.1509/jmkr.44.3.434

2. Tülin Erdem, Kannan Srinivasan, Wilfred Amaldoss, Patrick Bajari, Hai Che, Teck Ho, Wes Hutchinson, Michael Katz, Michael Keane, Robert Meyer and Peter Reiss, “Theory-driven Choice Models”, December 2005, Marketing Letters, Volume 16, Numbers 3-4, pp225-237; https://doi.org/10.1007/s11002-005-5887-z

3.       P.B. Seetharaman and Hai Che “Price Competition in Markets with Consumer Variety-seeking”, July 2009, Marketing Science, 28(3), 516-525. https://doi.org/10.1287/mksc.1080.0434 

4.     Hai Che and P.B. Seetharaman, “Speed of Replacement: Modeling Brand Loyalty Using Last-Move Data”, August 2009, Journal of Marketing Research, 46 (4), 494-505. https://doi.org/10.1509/jmkr.46.4.494 

5. Hai Che, Chakravarthi Narasimhan and V. Padmanabhan “Leveraging Uncertainty through Backorder”, 2010, Quantitative Marketing and Economics, 8, pp365–392. https://doi.org/10.1007/s11129-010-9086-8

6.     Hai Che, Xinlei Chen, and Yuxin Chen “Investigating Effects of Out-of-Stock on Consumer Stockkeeping Unit Choice”, August 2012, Journal of Marketing Research, 49(4), pp. 502-513. https://doi.org/10.1509/jmr.09.0528 

7.     Hernan Bruno, Hai Che, and Shantanu Dutta “Role of Reference Price on Price and Quantity: Insights from Business-to-Business Markets”, October 2012, at Journal of Marketing Research, Vol XLIX (October 2012), 640-654. https://doi.org/10.1509/jmr.09.0334 

8. Hai Che, Tülin Erdem and T. Sabri Oncü “Consumer Learning and Evolution of Consumer Brand Preferences”, September 2015, Quantitative Marketing and Economics, Volume 13, Issue 3, Page 173-202. (Lead Article) https://doi.org/10.1007/s11129-015-9158-x 

9. Chunhua Wu, Hai Che, Tat Chan and Xianghua Lu “The Economic Values of Online Reviews”, August 2015, Marketing Science 34(5):739-754. https://doi.org/10.1287/mksc.2015.0926 

10.  Yoonju Han & Sandeep R. Chandukala & Hai Che, 2017. "Exchange and refund of complementary products," Marketing Letters, Springer, vol. 28(1), pages 113-125, March. https://doi.org/10.1007/s11002-015-9393-7 

11.  Zhenling Jiang, Tat Chan, Hai Che and Youwei Wang “Consumer Search and Purchase: An Empirical Investigation of Search-Based Retargeting”, 2021, Marketing Science, Volume 40, Issue 2, Pages 219-240 

12.  Savannah Wei Shi, Hai Che, and Lang Jin. "Strategic Product Displays Across Different Assortment Levels." Customer Needs and Solutions 8, no. 3 (2021): 84-101. 

13. Shengsheng Xiao, Chad Ho and Hai Che (contributed equally and listed in reverse alphabetic order) "Building the Momentum: Information Disclosure and Herding in Reward-based Crowdfunding", 2020, Production and Operations Management 30.9 (2021): 3213-3230.  

14.  Dan Zheng, Yuxin Chen, Zhe Zhang, and Hai Che (2021) "Retail Price Discount Depth and Perceived Quality Uncertainty" Journal of Retailing 

15. Bikram Karmakar, Peng Liu, Gourab Mukherjee, Hai Che, Shantanu Dutta (2022) “Improved Retention Analysis in Freemium Role-Playing Games by Jointly Modeling Players’ Motivations, Progressions and Churns”, Journal of the Royal Statistical Society, Series A. 

16. Trambak Banerjee, Peng Liu, Gourab Mukherjee, Shantanu Dutta, and Hai Che "Joint modeling of playing time and purchase propensity in massively multiplayer online role playing games using crossed random effects" 2022 Forthcoming at Annals of Applied Statistics


Journals

 

Associate Editor:

Journal of the Academy of Marketing Science

 

Editorial Board:

Customer Needs and Solutions      

 

Ad Hoc reviewer for:

Marketing Science

Management Science

Journal of Marketing Research

Journal of Marketing

Quantitative Marketing and Economics

Journal of Retailing

Manufacturing and Service Operations Management

Production and Operations Management

Decision Science

Journal of Business Research

Information System Review

International Journal of Industrial Organization

 

Others:

Reviewer for MSI’s Alden G. Clayton Doctoral Dissertation Proposal Competition (2008-2012)

Reviewer for the Hong Kong Research Grants Council (2010-present)

 

Research and Teaching Awards Since 2015