LEVEL OF ACCEPTABILITY ON THE USE OF BEEP CARD: A CASHLESS TRANSACTION SCHEME AMONG PUBLIC UTILITY BUSES IN THE CITY OF KORONADAL
ABSTRACT
The purpose of this study is to determine the level of acceptability of the "Beep Card," a cashless transaction system utilized by public utility buses in Koronadal City, among its passengers. The study's goal is to evaluate the card's acceptability based on ease of use, adaptability, awareness, and security concerns among different demographic profiles, such as age, gender, and occupation. A cross-sectional survey approach was used to collect opinions, attitudes, and behaviors on the use of the "Beep Card" from a varied set of bus riders. The data demonstrates that occupation has a significant impact on sentiments regarding the "Beep Card," highlighting the necessity for targeted marketing and outreach methods geared toward certain occupational groupings. Female passengers had somewhat higher average acceptability scores than male passengers, and students had higher mean acceptance scores than employed passengers. Frequent transportation passengers had higher mean acceptance scores than infrequent ones. These findings suggest that transit authorities and service providers may need to provide additional training or support to people in specific occupations who may have lower levels of tolerance or awareness as a result of their job. As the "Beep Card" becomes more popular, monitoring demographic and acceptance trends will assist refine strategies for promoting and extending the use of this cashless transaction system in public transportation.
