Effective Date: October 26, 2025
Last Updated: October 26, 2025
Guessr (“we”, “our”, or “us”) operates the mobile application Guessr (the “App”).
This Privacy Policy explains how we handle information when you use the App, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using Guessr, you agree to this Privacy Policy.
We do not collect, store, or process any personal information directly from users.
However, the App displays ads through Google AdMob, which may automatically collect limited, non-personal data for the purpose of showing and measuring ads.
Google AdMob
AdMob may collect certain information such as:
Device type and model
Operating system version
Advertising Identifier (IDFA)
Approximate location (e.g., country or region)
Interaction with ads
This information helps deliver personalized or non-personalized ads and prevent fraud.
You can learn more about how Google uses data here:
🔗 https://policies.google.com/technologies/ads
You can manage ad-tracking preferences on your iOS device by going to:
Settings → Privacy & Security → Tracking
We do not collect or process any personal data ourselves.
Any information collected by AdMob is handled by Google in accordance with its own privacy policies and is used only for:
Delivering ads within the App
Measuring ad performance
Preventing fraud and misuse
We do not sell, rent, or share user data.
Where data is processed by AdMob, it is done on the basis of legitimate interests, namely:
Providing and maintaining advertising services
Measuring app and ad performance
Preventing fraud or abuse
We ourselves do not process any user data directly.
Guessr is suitable for users under 13.
We do not knowingly collect or store any personally identifiable information from children.
If you believe your child has provided personal data, please contact us and we will take steps to delete it.
We do not store or transmit user data.
AdMob implements its own technical and organisational measures to protect the data it handles.
Under the UK GDPR, you have rights to access, correct, delete, or restrict the processing of your personal data.
Since we do not directly collect or store any data, these rights can be exercised with Google, the relevant data processor:
🔗 https://policies.google.com/privacy
We may update this Privacy Policy from time to time.
Updates will appear on this page with an updated “Effective Date.”
You are encouraged to review this page periodically.
If you have any questions or concerns about this Privacy Policy, please contact us at:
📧 https://forms.gle/aUy3XBvGftxZ3jKY8
We are based in the United Kingdom.
© [2025] Guessr. All rights reserved.