Reverse graffiti can act as an alternative to outdoor advertisements like billboards and posters. In the beginning, I have mentioned reverse grafiti requires more creativity and less investment. The main benefit of reverse graffiti is it can help in increasing sales, brand awareness. Many top brands like Nike, Puma, JD sports, British gas, Dominos Pizza, Biba, BMW, Pizza Hut, Reebok, The Hard Rock Cafe, Absolut Vodka, etc use graffiti marketing technique to emphasize their upcoming products and events.

Clean Advertising or green grafiti doesn’t require paint or wheatpaste to draw an image, all it requires is elbow grease and power washing to create a transitory art. Marketers identify their target audience and act accordingly. Many marketer Well, there are some legality to be aware of if you are using reverse graffiti as your brand promotion medium like surface suitability ( it must be a dirty paved area), private property (one should keep in mind that they don’t use reverse graffiti for promotion in any private property) Ads can only be placed on public property.

Read more:- Guerrilla Marketing Series: Reverse Graffiti Explained With Examples

Read More Articles:-

1. What Do We Mean By UX & Design Thinking & How Crucial It Is?

2. What Are Transactional Emails In Ecommerce?

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