Research

Publications

Li, Guangrui (Kayla), Mike K.P. So and Kar Yan Tam, “Identifying the Big Shots – Addressing the Deflated p-value Problem under Big Data Context”, 2022, ACM Transactions on Management Information Systems,13(2),1-30

Working Papers

Xueyun Luo, Li, Guangrui (Kayla), and Xiaoquan(Michael) Zhang, “Paywall Pitfalls: Engagement Costs on the Online User-Generated-Content Platforms”, revise and resubmit, Management Science

  Previously circulated as “The Paradox of Paywalls: Effect of Monetization on Audience Engagement in Online Content Platforms”

Li, Guangrui (Kayla), Onkar Malgonde, Sunil Mithas, and Kar Yan Tam, “How Does a Curation Algorithm Influence User Content Generation on a Social Media Platform? Evidence from a Quasi-Experiment”, under review, Journal of Management Information Systems

Zhili Li, Ivy Dang, Li, Guangrui (Kayla), Hongchuan Shen and Xiaoquan(Michael) Zhang, “The Impact of AIGC Disclosure on Content Engagement: Evidence from a Large Video Platform”, under review, Journal of Marketing Research

  Previously circulated as “The Impact of AIGC Disclosure Policy on Video Consumption and User Engagement”

Li, Guangrui (Kayla), Zheng Gong, and Xiaoquan(Michael) Zhang, “The Impact of Algorithmic Recommendation on Time Preference: Evidence From Experiments”, ready for submission

  Previously circulated as “Algorithmic Bias or Human Choice: Gender Difference in the Impact of Algorithmic Recommendation on Time Preference”

Research In Progress 

Zheng Gong, Li, Guangrui (Kayla), and Zhepeng (Lionel) Li "How does Popularity Information Affect Product Design?" 

Conference presentations: CORS/INFORMS (2022), INFORMS Annual Meeting (2022), TD-MDAL Roundtable (2022) 

Recipient of TD-MDAL research grant (2021)

Li, Guangrui (Kayla), and Kai-Lung Hui, “The Impact of Anonymity on Piracy – Evidence from China”

Li, Guangrui (Kayla), Sunil Mithas, Zhixing Zhang, and Kar Yan Tam, “How does Algorithmic Filtering Influence Attention Inequality on Social Media?” 

Research Grants

1. Project Title：Curse or Blessing - The welfare effects of algorithmic recommendation

Role：Principal Investigator

Award Amount： CAD 59,005

Year Awarded：2023

Granting Agency：Social Sciences and Humanities Research Council of Canada

2. Project Title：How does Popularity Information Affect Product Design?

Role：co-PI

Award Amount： CAD 5,000

Year Awarded：2021

Granting Agency：TD Management Data and Analytics Lab

3. Project Title：Algorithmic Recommendations Change Guys’ Patience but Not Gals’: Evidence from a Field Experiment

Role：co-PI

Award Amount： CAD 5,000

Year Awarded：2021

Granting Agency：Behavioural Economics in Action at Rotman