Kayak: 

There are two big lakes in Madison: Mendota and Monona. Mendota is the bigger one and close to the campus, you can find the website for the university's paddling rentals. Monona is on the east side close to the capital. There is also one rental spot: Brittingham boat.

Biking: 

There are several bike trials close to the campus:  Lake Monona Loop (12 miles), UW Madison-Arboretum Trials(5.3 miles), Southwest Commuter and Cannonball Path(12 miles), etc. And there are many spots for renting E-bikes. 

Football: 

There will be a game day right before the conference, detailed schedule here.

Restaurants: 

Wisconsin is known for cheese and beer. Probably you will wanna try the cheese curds, ice cream, and burgers.

Useful links: https://exploreuw.wisc.edu/