It is the art of selling, and the way products and services are presented in a way that attracts the attention of consumers and customers, and attracts new customers for the good or service in the marketing sector. The target group of customers, studying their needs, requests and desires, working to achieve them, and setting competitive prices to be the best among the competing goods in the market that meet the same purpose while ensuring the quality of products, and ensuring the achievement of the desired goals, and from here we find that it is a comprehensive process that studies all areas to achieve the goal The main one is to gain a competitive advantage at the local or global level, as in the case of major companies and institutions that operate in the countries.

It is the modern electronic media that came as an alternative to paper media. Digital media is based on different media that use technological devices. Various information is presented and disseminated through these electronic devices, and is currently considered an essential part of our daily culture.

It is an ongoing process whose mission is to create a distinctive name and image for your product or service in the mind of your targeted audience by collecting many elements of your brand such as (logo - designs - identity - etc.) and delivering them to your targeted audience through marketing and advertising. Also, a brand does not only mean the identity, symbol or brand of your product or service, but it is a basic need for product formation and is considered the main motive for buying your products or services, i.e. when the name of your product or service mentioned, it brings in the mind of your audience the mental image of your brand.