Drop

You can create a program for business cards in the areas of your brick and mortar store that have traffic. This could be at your checkout or sales counter. Incentivize or offer a contest for people who add their business card to the dropbox.

It is very simple for restaurants to offer a free lunch once a month.

Once someone drops their business card into the box, you can add them your email list and email them all to announce who the winner is.

Sales Presentations

Your sales reps should ask for an email from each prospect to whom they present a sales presentation. This is an easy way to add prospects to your email address.

Sales reps should send a personal message to every prospect right after the presentation. This will thank them and help to educate them about your products and services.

Trade Shows and Events

This is a great opportunity to quickly grow your email list. Yet, we often see exhibitors at Trade Shows and Events who have no plans to obtain attendees contact information. They walk away feeling energized, but they don't know how to follow up with everyone they met Special Education Email.

You might consider running a giveaway or contest at your booth.

Visitors will win a prize by dropping off their business card or filling out a ballot with their email address.

Check with the Trade Show organizers to see if there is a list of attendees that you can purchase. You can then capture the emails of all attendees and send pre-show marketing messages to them.

However, we recommend that you capture the details of each individual visitor to your booth and not rely on a complete attendee record. Two different follow-up email campaigns should be sent for those who did not attend the show and those you did.

Point of Purchase Email Collection

Do you know how to collect an email address for every customer who purchases your product?

• Ask your staff to ask customers for their email addresses or highlight your countertop dropbox contest.

• Check that sales reps have received the email addresses of any new clients for any contract or agreement.

• If you sell or enroll people online, make sure that email is included in your form

• Are you a manager of a restaurant? When you present your bill, ask the server or waitress for the email address of the restaurant.