Having a Google My Business (GMB) account is a must for improving your business's online marketing. Because people search for services, if you don't have a Google My Business listing for your business, you're missing out on a lot of potential clients.
Google My Company is a great way to get your business noticed by local customers looking for your services. An optimized listing would advertise the business to prospective buyers by pushing it closer to the top of the search engine results page (SERP).
In the first part of this post, we'll go into how to assert your profile and the simple optimization strategies that will make you rank higher on Google. We'll look at tweets, fans, questions and responses, texting, bookings, and feedback in the second section.
Now is the time to build a GMB listing if you haven't already. Since Google will also create a simple listing for firms of its own, the safest way to see if you have one is to search for your company's name on Google. If a listing appears on the right-hand side of the browser, then you just need to assert it.
Alternatively, you can use Google Maps to see if your company appears as a marker. One of the main advantages of having a GMB listing is the potential to feature on Google Maps (with prewritten directions).
If your company already has a GMB listing, what you have to do now is confirm that you own it. Receiving your verification number over the phone or by postcard is the most common form of checking your listing. You'll be able to update and optimize the listing after it's been checked, so it can be advertised over your rivals. It's not a concern if there isn't a listing under the company's name. Don't be surprised if you hear that your company's listing has already been checked.
While seeing your business listing run by someone else can be disheartening, it's not difficult to reclaim it as your own. Everything you have to do is fill out this ownership request form. You will receive an email stating that your request has been received and that you will receive a response within 7 days. If your request is refused and your company listing is still open, the safest course of action is to file an appeal.
Tap on ‘Appeal' at the bottom of the email you sent outlining the denial. This will walk you through the process of verifying the listing and returning it. This normally entails phone or postcard authentication, but depending on the situation, they can request additional details.