Career Development 101 

October 13, 2025 – Growth 360 Ghana successfully hosted its Career Development 101 webinar, equipping participants with the tools and techniques needed to thrive in today’s competitive job market. The session featured practical presentations on CV and cover letter writing, job search strategies, personal branding, and interview success—drawing participation from aspiring professionals across various fields.

CV Writing and Cover Letter Best Practices

Jessica, a seasoned HR professional, led a comprehensive session on CV and cover letter writing. She emphasized the importance of tailoring application documents to specific roles and aligning them with job descriptions for better visibility through Applicant Tracking Systems (ATS). Jessica also discouraged the inclusion of irrelevant personal details and promoted clarity, structure, and simplicity in document formatting.

Effective Job Search and Networking

Amma delivered a powerful presentation on job search strategies, highlighting the hidden job market and the importance of self-branding. She encouraged participants to build strong LinkedIn profiles, engage in meaningful networking, and apply for roles that align with their values and career goals. Amma also shared personal experiences and introduced her books on time management, personal branding, and LinkedIn mastery—offering participants exclusive discount codes.

Personal Branding in the Digital Age

In a follow-up session, Amma explored the critical role of personal branding in shaping professional opportunities. Drawing from personal experience, she urged participants to take control of their online presence and to consistently deliver value through their interactions—both online and offline. Her insights emphasized the power of visibility in attracting, rather than chasing, opportunities.

Mastering the Interview Process

Leroy Botchey led an engaging workshop on interview preparation, focusing on the STAR (Situation, Task, Action, Result) method for answering competency-based questions. He underscored the importance of showcasing leadership, initiative, and measurable achievements, especially in high-stakes interview settings. Leroy also shared tips on preparing for virtual interviews, including proper setup, eye contact, and professional demeanor.

Participants, including Abigail and Belinda, had the opportunity to practice their responses live, receiving real-time feedback to improve their performance. Leroy highlighted that confidence and preparation—not desperation—are key to successful interviews.

Key Takeaways and Next Steps

• Participants left the session with clear action items to further their career journeys:

• Visit Growth 360 Ghana’s website (via QR code) for upcoming events.

• Apply job search strategies shared during the webinar.

• Tailor CVs and cover letters for each application.

• Enhance LinkedIn profiles and build meaningful professional networks.

• Document achievements using the STAR method for future interviews.