Location Based Advertising Market size was valued at USD 12.45 Billion in 2024 and is projected to reach USD 40.25 Billion by 2033, exhibiting a CAGR of 14.5% from 2026 to 2033.
In 2022, the global Location Based Advertising (LBA) market was valued at approximately USD 80.5 billion and is projected to reach USD 219.4 billion by 2030, growing at a compound annual growth rate (CAGR) of 13.3% over the analysis period. The North American region held a significant share, accounting for over 30% of the market in 2022, driven by high smartphone penetration and technological advancements. In Europe, Germany is forecasted to grow at a CAGR of approximately 12.7% from 2022 to 2030. The Asia Pacific region is expected to expand at the highest CAGR between 2023 and 2032, fueled by the proliferation of smartphones and mobile internet connectivity. The increasing demand for personalized and relevant advertising is propelling the LBA market revenue. Advancements in geofencing and beacon technology have enabled businesses to deliver highly targeted and contextual messages to consumers based on their real time location, enhancing customer engagement and conversion rates. Furthermore, the integration of Artificial Intelligence (AI) and Machine Learning (ML) for sophisticated data analysis is enhancing the accuracy of targeted advertising, allowing businesses to predict and cater to consumer needs with greater precision.
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Facebook Inc
Foursquare
Proximus Mobility
LLC.
Near Pte Ltd
GroundTruth
Emodo (Placecast)
AdMoove
IBM
Telenity
Scanbuy
YOOSE Pte. Ltd.
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Location Based Advertising Market
Retail
Hospitality
Healthcare
Transportation and Logistics
Real Estate
Entertainment
Financial Services
Education
Beacon Technology
Wi-Fi-Based Location Services
GPS and Geofencing
RFID Technology
Mobile Applications
Cloud-Based Solutions
Programmatic Advertising Platforms
Augmented Reality Integration
Age Groups
Gender
Income Level
Education Level
Mobile Apps
Social Media Platforms
SMS and Push Notifications
Website Ads
Email Marketing Campaigns
In-store Displays
Third-party Locations
Promotional Offers and Discounts
Brand Awareness Campaigns
Event Triggered Notifications
Geo-targeted Ads
Cross-Device Advertising
Dynamic Creative Content
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Location Based Advertising Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Location Based Advertising Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Location Based Advertising Market, By Type
6. Global Location Based Advertising Market, By Application
7. Global Location Based Advertising Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. Global Location Based Advertising Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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