Facebook Ads are focused advertisements that appear on Facebook and are created to assist firms in locating their ideal clients. People are often given them depending on their interests and other details like demographic data. People can have their ads tailored based on their location, age, gender, and other factors. Ads can be made to achieve a number of goals, including raising brand awareness, app installs, and website traffic.

A digital advertising platform created by Google, Google Ads (formerly known as Google Adwords), allows businesses to bid to have their short-form messages, service or product listings, video content, or mobile app installs displayed to website visitors who click on them. This applies to webpages, movies, search results, and other items.