GrooveGel™ was founded in 2026. The reason for the creation of GrooveGel™ is because water and scrubbing clubs never fully gets the job done. It leaves dirt in the grooves and scratches your clubs. This is why GrooveGel™ was created. It is a simple, efficient way to clean the grooves of your clubs. Just simply apply the gel onto the clubface, wait 15-20 seconds for the gel to ooze and suck up all the dirt, mud, and grass from the grooves, then simply wipe with a towel, and boom! Simple, efficient, affordable.