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Our Concept
Our Concept
Tawfeer is a value-oriented soft-discounter supermarket. At Tawfeer, we firmly believe that high quality should not come at a premium price.
Mission
Our mission is to enhance the well-being of our customers and empower them to live fuller lives, by providing them with exceptional value for their everyday essentials.
Vision
We continuously strive to make our customers' lives better through continuous innovation and exploration of different solutions to create the most efficient and sustainable supply chain system that allows us to minimize cost without compromising quality.
Values
Values
Ethicality
We operate ethically and transparently.
Responsibility
We are driven by responsibility towards our communities and the environment.
Efficiency
We are constantly working and innovating to increase efficiency and lower cost without compromising quality and value.
Partnerships
We believe in partnerships with all our stakeholders, employees, customers, and suppliers. Our aim is to grow together in a sustainable manner.
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