About The Owner

Meet Soul Merasty, a dynamic 23-year-old Indigenous entrepreneur who brings passion and creativity to the world of fashion. Inspired by his grandpa's craftsmanship and his mom's legacy, Soul channels his love for making hoodies into the heart of his business. Beyond the entrepreneurial hustle, Soul finds exhilaration in go-karting, reflecting his zest for speed and adventure. Join him on this journey as he combines tradition, family inspiration, and a love for design to create hoodies that are more than just clothing—they're a reflection of a rich cultural heritage and a commitment to craftsmanship.