Gregory Serdahl
Gregory Serdahl
President, Mpower Bodywork & Wellspace, Holistic Health Care
President, Mpower Bodywork & Wellspace, Holistic Health Care
Over time, Gregory Serdahl has built a career defined by continuity, responsibility, and practical engagement with people and organizations. His professional life has unfolded across creative arts, nonprofit administration, and therapeutic wellness, reflecting a steady commitment to service rather than rapid change. By working both behind the scenes as a leader and directly with individuals as a practitioner, he has maintained a balanced approach to professional growth and human care.
Across several decades, Gregory’s work has included managing arts-focused nonprofit organizations and founding a wellness company with a national reach. Through these roles, he has collaborated with professional athletes, healthcare institutions, private clubs, and public figures. Each chapter of his career contributed to a broader understanding of how structured systems and thoughtful care can support wellbeing.
Gregory’s academic training began at the University of California, Irvine, where he earned a Bachelor of Arts in Theater from 1983 to 1986. His studies emphasized performance theory, disciplined practice, and collaboration. These elements helped shape his communication skills and his appreciation for preparation, focus, and consistency.
During his university years, Gregory was a member of Phi Beta Kappa. His academic environment reinforced critical thinking and clear expression. Theater training also developed his awareness of physical presence and movement, teaching him how the body plays a central role in communication. These concepts later became important in his therapeutic and wellness work.
Gregory also spent a year studying abroad at Bergen University in Oslo, Norway, from 1983 to 1984. Living in a different cultural and educational environment expanded his perspective and encouraged adaptability. This experience strengthened his ability to work across diverse settings and remain open to other approaches.
After completing his education, Gregory entered the nonprofit arts sector. He served as artistic director of the Alisal Center for the Fine Arts, an organization that supported a primarily Hispanic migrant farmworker community. The center focused on providing access to cultural programming and educational opportunities for residents of the farm complex.
From January 1986 to January 1989, Gregory managed the center’s daily operations. His responsibilities included budgeting, fundraising, donor relations, and community outreach. He worked to ensure that programs remained accessible and relevant while meeting organizational and financial requirements.
This role strengthened Gregory’s leadership skills and reinforced the importance of mission-driven work. Managing limited resources required careful planning and responsiveness to community needs. These lessons later informed how he approached leadership roles in wellness-focused organizations.
Following early participation in massage programs at Michael O'Shea's Sport Training Institute, Gregory founded Serdahl Associates in 1991. The organization later became Massage America, Ltd. He intended to create a wellness company capable of delivering consistent massage services across institutional environments.
Under Gregory’s leadership, the company managed massage programs for Crunch Fitness, several New York Sports Club locations, and the New York Football Giants during the Dan Reeves era. Massage America also partnered with healthcare and private clubs, including Mount Sinai and NYU hospitals, the Printing House Athletic Club, and the Manhattan Athletic Club.
Gregory oversaw operations, staffing, and quality control across these diverse settings. This work required attention to professional standards, logistical coordination, and ongoing staff support. Through this experience, he developed a practical understanding of how wellness services can be integrated into athletic, medical, and corporate frameworks.
In addition to his leadership responsibilities, Gregory remained actively engaged in clinical practice. He worked directly with clients from the entertainment, sports, politics, and arts industries. On one notable day, his schedule included former New York City mayor Ed Koch, NFL player Lawrence Taylor, Edgar Bronfman, Katharine Hepburn, and Arthur Ashe.
Gregory approached these interactions with discretion and professionalism. He prioritized consistency, confidentiality, and technical competence, viewing client trust as essential to practical therapeutic work. These experiences contributed to his professional reputation within wellness circles.
Rather than focusing on public visibility, Gregory values this period for the responsibility it required and the lessons it offered. It reinforced his belief that effective care depends on attention, reliability, and respect.
Gregory Serdahl’s therapeutic practice includes a broad range of massage and bodywork techniques. His experience covers deep tissue massage, Swedish massage, trigger point therapy, and myofascial release. His approach emphasizes pain management, back pain relief, and improved functional mobility.
His training in craniosacral therapy expanded his ability to address nervous system balance and stress-related conditions. Gregory also integrates holistic wellness principles that focus on long-term health outcomes rather than short-term symptom relief.
In addition, his background includes yoga, Pilates, and other modalities that support strength, flexibility, and injury prevention. He is trained in Yogic Neuromuscular Therapy, a myofascial technique learned from the late Dyal Singh Khalsa and loosely associated with the energetic framework of Kundalini Yoga.
Gregory is also certified as a Gyrotonics trainer and as a Biodynamic Craniosacral Therapist. His experience working with professional sports organizations helped shape his understanding of recovery cycles, performance demands, and rehabilitation planning.
At present, Gregory Serdahl continues to balance hands-on practice with organizational leadership. Over the course of his career, he has employed more than 500 massage therapists, demonstrating how wellness services can operate effectively within structured environments while maintaining professional integrity.
His career reflects steady commitment rather than rapid transformation. Drawing on experience in the arts, nonprofit leadership, and therapeutic practice, Gregory continues to work with a focus on responsibility and service. Beyond massage therapy, he is a student and adherent of the late Canadian poet and philosopher Kenneth George Mills. He serves as President of the Kenneth G. Mills Foundation, carrying forward a long-standing dedication to study, stewardship, and thoughtful contribution.