Greg Taylor

Associate Professor of Economics at the OII, University of Oxford

Welcome and Biography

Hello, and a humble welcome to my homepage. I am

  • an academic economist working on industrial economics, with a specialism in the economics of competition in technology and digital markets;

  • an Associate Professor and Senior Research Fellow at the Oxford Internet Institute, University of Oxford;

  • the Director of Graduate Studies at the OII, with overall responsibility for taught and research postgraduate study across four degrees within the department;

  • an Associate Editor of the Journal of Industrial Economics and Associate Member of the economics group at Nuffield College, Oxford.

You can read more about me and my work using the links for research and C.V. above.

Research Interests

I work on projects to apply tools from economics to help understand how online markets and markets for technology goods work, when such markets are most likely to fail, and what policymakers can do to fix them. I am particularly interested in the role of online platforms, online advertising, consumer search, and online media. Much of my work is motivated by ongoing policy or regulatory challenges, and I also work with government, policy making bodies, and regulators to implement insights from my work and from economics more generally in policy.

High-level examples of the kinds of topics that I have covered in my research include

  • competition in data-rich markets;

  • the effects of intermediary bias on competition and its implications for consumers;

  • bundling in technology markets;

  • price comparison websites and market structure /competition;

  • the truthfulness of online advertising;

  • bidding strategies in online auctions.

Most of my research falls within the domain of applied economic theory, especially industrial organisation, information economics, competition (antitrust) policy, and other applications of game theory.


I teach a one-term course in Internet Economics that serves the dual role of introducing social science graduate students to economics as well as covering some of the more important substantive topics in the economics of technology. The course has a conscious slant towards policy analysis and policy-relevant issues. Current topics covered include reputation, information and price discrimination, network effects and switching costs, platform markets, consumer search, competition policy, intellectual property, data and privacy.

Contact Details

Greg Taylor, Oxford Internet Institute, University of Oxford, 1 St Giles, Oxford OX1 3JS, UK.

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