Greg Taylor

Research Interests

I work on projects that apply economics to help understand how markets for technology goods work, when such markets are most likely to fail, and what policymakers can do to fix them. I am particularly interested in the role of online platforms, online advertising, consumer search, and online media. Much of my work is motivated by ongoing policy or regulatory challenges, and I also work with government, policy making bodies, and regulators to implement insights from my work (and from economics more generally) in policy.

High-level examples of the kinds of topics that I have covered in my research include

• competition in data-rich markets;

• the effects of intermediary bias on competition and its implications for consumers;

• bundling in technology markets;

• price comparison websites and market structure;

• the truthfulness of online advertising;

• bidding strategies in online auctions.

Most of my research falls within the domain of applied economic theory, especially industrial organisation, information economics, competition (antitrust) policy, and other applications of game theory.