Greg Taylor

Associate Professor of Economics at the Oxford Internet Institute, University of Oxford

Welcome and Biography

Hello, and a humble welcome to my homepage! I am

  • an academic economist working on industrial organisation, with a specialism in the economics of competition in technology and digital markets;
  • an Associate Professor and Senior Research Fellow at the Oxford Internet Institute, University of Oxford;
  • the Director of Graduate Studies at the Oxford Internet Institute, with overall responsibility for taught and research postgraduate study across four degrees within the department;
  • an associate member of the economics group at Nuffield College, Oxford.

Previously, I was based in the Division of Economics at the University of Southampton, where I completed a PhD in economics. You can read more about me and my work using the links for research and C.V. above.


Contact Details

Greg Taylor, Oxford Internet Institute, University of Oxford, 1 St Giles, Oxford OX1 3JS, UK.

[greg.taylor@oii.ox.ac.uk] [http://www.greg-taylor.co.uk]

Research Interests

My main research interests lie within the domain of applied microeconomic theory, especially industrial organisation, information economics, competition (antitrust) policy, and other applications of game theory.

I work on projects to apply these tools to help understand how online markets and markets for technology goods work, when such markets are most likely to fail, and what policymakers can do to fix them. I am particularly interested in the role of online platforms/intermediaries, online advertising, consumer search, and online media. Much of my work is motivated by ongoing policy or regulatory challenges, and I also work with government, policy making bodies, and regulators to implement insights from my work and from economics more generally in policy.

High-level examples of the kinds of topic that I have covered in my research include

  • the effects of intermediary bias on competition and its implications for consumers;
  • bundling in technology markets;
  • price comparison websites and market structure /competition;
  • markets for data;
  • the truthfulness of online advertising;
  • bidding strategies in online auctions.