Us 65 Inch TV Market Size By Applications, By Type, By End-User, By Deployment & By Technology 2032
65 Inch TV Market was valued at USD 20 Billion in 2022 and is projected to reach USD 35 Billion by 2030, growing at a CAGR of 10% from 2024 to 2030.
The US 65 Inch TV Market has seen an impressive surge in recent years, driven by the growing demand for larger displays and advancements in television technology. As consumers increasingly seek immersive viewing experiences, the 65-inch TV segment has become a popular choice for households, offering a balance between size and affordability compared to larger models. With improvements in display quality, smart TV features, and affordability, this market is projected to continue growing rapidly.
One of the primary drivers behind the rise of 65-inch TVs is the shift in consumer preferences towards larger screens for home entertainment. With the increased popularity of streaming services, gaming, and sports viewing, larger TVs provide enhanced visual experiences. According to recent market data, more than 30% of all TV sales in the US are now 65 inches or larger. As prices for these models have dropped, more households are upgrading to these mid-size giants, which offer expansive screens without overwhelming their living spaces.
Key brands like Samsung, LG, Sony, and Vizio dominate the 65-inch TV market in the US. These companies have consistently improved the quality of their LED, OLED, and QLED displays, offering exceptional picture clarity, high dynamic range (HDR), and deep contrast. Smart features such as voice control, streaming apps, and integration with smart home devices have also become standard, further boosting the market's appeal.
Another notable trend is the integration of gaming-friendly features into 65-inch TVs. With the rise of next-gen consoles like the PlayStation 5 and Xbox Series X, consumers are seeking TVs that support 4K resolution, high refresh rates, and low latency. This has fueled the demand for TVs with HDMI 2.1 ports and improved processing speeds, making 65-inch models even more appealing to gamers.
In addition, the market is witnessing a shift toward more energy-efficient models. With rising concerns about environmental impact, manufacturers are incorporating energy-saving technologies into their TVs. This not only reduces the cost of operation but also appeals to environmentally-conscious consumers.
The US 65 Inch TV market is also seeing growing competition from online retailers and direct-to-consumer brands, which offer attractive pricing and delivery options. Consumers are increasingly purchasing their TVs online, relying on user reviews and ratings to make informed purchasing decisions. This shift has prompted traditional brick-and-mortar stores to adapt and offer competitive pricing and flexible financing options to remain relevant in the market.
As demand for larger televisions grows, brands will continue to innovate, offering more advanced features, improved picture quality, and better overall value. With 65-inch models becoming a standard size for home entertainment setups, it is clear that this market will remain a key player in the US television industry for the foreseeable future. And just like the evolving trends in the 100 Gigabit Fiber Optic Transceiver Market, the television industry is also rapidly adapting to new technologies that enhance the consumer experience.
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Xiaomi
Hisense
TCL
SONY
Skyworth Group
Konka Group
Huawei
Sichuan Changhong Electric
Philips
Haier
Samsung
LG Corp
Sharp Corporation
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global 65 Inch TV Market
Smart TVs
LED TVs
OLED TVs
QLED TVs
4K Ultra HD TVs
Replacement Purchases
New Home/Apartment Purchases
Gift Purchases
Seasonal Promotions and Deals
Gaming
Streaming Services
General TV Viewing
Home Theater Systems
Age Groups
Income Levels
Familial Status
Brand-Conscious Consumers
Non-Brand-Conscious Consumers
Eco-Conscious Consumers
Tech-Savvy Consumers
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global 65 Inch TV Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global 65 Inch TV Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global 65 Inch TV Market, By Type
6. Global 65 Inch TV Market, By Application
7. Global 65 Inch TV Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global 65 Inch TV Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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