Greek Real Estate is entering one of the strongest cycles in its modern history. With international buyers showing unprecedented interest and annual transaction volumes now reaching €1 billion, Greece is no longer a “rising destination,” but a fully established Mediterranean powerhouse—competing directly with markets such as Ibiza, Dubai, Miami, and the Hamptons.

These insights come from the latest research, based on a survey of ultra-high-net-worth (UHNW) investors combined with verified transaction data totaling €550 million.

The findings highlight a sector expanding at remarkable speed, driven by global demand for lifestyle, security, design, and natural beauty.

Strong Buying Intent: 63% Plan to Purchase Houses in Greece

According to the study:

• 63% of respondents intend to buy property in Greece.
  
  

• However, 50% are simultaneously considering other Mediterranean markets.
  
  

• Key competing destinations include:
  
  

This indicates that Greece is now competing head-to-head with established international destinations, in a Mediterranean landscape where infrastructure, governance, and environmental sustainability shape long-term value.

Foreign Buyers Dominate – 67% of Demand Comes From Abroad

Greece’s luxury demand is driven primarily by high-income international purchasers:

• USA: 12%
  
  

• United Kingdom: 10%
  
  

• France: 8%
  
  

Greek buyers represent 33% of the market—an unusually strong share for a luxury segment—reflecting renewed domestic confidence and capital return.

Prices Converge With Global Hotspots: Greece Meets Ibiza, Overtakes Miami

The report’s price comparisons reveal a striking shift:

• Athens Riviera: €10,500/m² Approaching Dubai (€12,600/m²).
  
  

• Paros: €8,800/m²
  
  

• Tinos: €7,700/m² Both now exceed Miami (€7,600/m²).
  
  

• The Hamptons: €9,200/m², only marginally higher than top Greek destinations.
  
  

The message is clear: Greece is no longer a low-cost alternative. It is a premium market in its own right.

Who Is the Modern Buyer? Educated, Mature, Highly Selective

The profile of luxury buyers in Greece has evolved significantly:

• Largest age group: 55–64 years (33.6%)
  
  

• Next largest: 45–54 years (29.6%)
  
  

• Average buyer age: 54
  
  

These are seasoned investors with global experience and elevated expectations in design quality, privacy, and long-term asset value.

Budget Levels: The Market Centers Around €2.5 Million

Luxury investment remains robust:

• The median budget stands at €2.5 million.
  
  

• 87% of buyers operate within the €1–5 million range.
  
  

• 13% exceed €5 million, targeting rare beachfront or trophy properties.
  
  

Despite Greece’s €1 billion annual luxury volume, the Mediterranean overall reaches €50 billion, revealing enormous growth potential in the coming years.

Where Greeks Buy vs. Where Foreigners Buy

Greek Buyers Prefer:

• Athens Riviera & Northern Suburbs – 42%
  
  

• Cyclades – 28%
  
  

• Peloponnese – 15%
  
  

• Ionian Islands – 10%
  
  

International Buyers Prefer:

• Cyclades – 40%
  
  

• Ionian Islands – 20%
  
  

• Athens Riviera – 15%
  
  

• Crete & Dodecanese – 10%
  
  

Foreign investors continue to associate Greece with iconic island landscapes, while Greek buyers lean toward accessibility and year-round living.