Greek Real Estate is entering one of the strongest cycles in its modern history. With international buyers showing unprecedented interest and annual transaction volumes now reaching €1 billion, Greece is no longer a “rising destination,” but a fully established Mediterranean powerhouse—competing directly with markets such as Ibiza, Dubai, Miami, and the Hamptons.
These insights come from the latest research, based on a survey of ultra-high-net-worth (UHNW) investors combined with verified transaction data totaling €550 million.
The findings highlight a sector expanding at remarkable speed, driven by global demand for lifestyle, security, design, and natural beauty.
According to the study:
63% of respondents intend to buy property in Greece.
However, 50% are simultaneously considering other Mediterranean markets.
Key competing destinations include:
This indicates that Greece is now competing head-to-head with established international destinations, in a Mediterranean landscape where infrastructure, governance, and environmental sustainability shape long-term value.
Greece’s luxury demand is driven primarily by high-income international purchasers:
USA: 12%
United Kingdom: 10%
France: 8%
Greek buyers represent 33% of the market—an unusually strong share for a luxury segment—reflecting renewed domestic confidence and capital return.
The report’s price comparisons reveal a striking shift:
Athens Riviera: €10,500/m² Approaching Dubai (€12,600/m²).
Paros: €8,800/m²
Tinos: €7,700/m² Both now exceed Miami (€7,600/m²).
The Hamptons: €9,200/m², only marginally higher than top Greek destinations.
The message is clear: Greece is no longer a low-cost alternative. It is a premium market in its own right.
The profile of luxury buyers in Greece has evolved significantly:
Largest age group: 55–64 years (33.6%)
Next largest: 45–54 years (29.6%)
Average buyer age: 54
These are seasoned investors with global experience and elevated expectations in design quality, privacy, and long-term asset value.
Luxury investment remains robust:
The median budget stands at €2.5 million.
87% of buyers operate within the €1–5 million range.
13% exceed €5 million, targeting rare beachfront or trophy properties.
Despite Greece’s €1 billion annual luxury volume, the Mediterranean overall reaches €50 billion, revealing enormous growth potential in the coming years.
Athens Riviera & Northern Suburbs – 42%
Cyclades – 28%
Peloponnese – 15%
Ionian Islands – 10%
Cyclades – 40%
Ionian Islands – 20%
Athens Riviera – 15%
Crete & Dodecanese – 10%
Foreign investors continue to associate Greece with iconic island landscapes, while Greek buyers lean toward accessibility and year-round living.