SWOT Analysis     This sort of investigation is intended to help recognize a few territories of a business that may require improvement and different regions where the organization might have the option to enhance. SWOT is an abbreviation for; Strength, Weakness, Opportunities and Threats. An organization ought to believe this examination to be one of the most significant strides to getting one of the main stores and schools of this nature in the territory.     A business thought begins by gaining information on an item, market or expertise. For this situation, the company’s thought began from the aptitudes picked up from long periods of jumping and love of water and marine life. These things roused the proprietor to begin his business. One of the most troublesome things to recognize as an entrepreneur and as a business person is that zone where the organization or proprietor is inadequate with regards to quality. While considering an undertaking, ordinarily one isn't taking a gander at the negative elements of the business itself. By and large, the business visionary glances at the positive factors that can enable his business to begin.SWOT Analysis:     Strengths•     Highly Qualified Staff•     Reasonable Prices•     Over 20 years involvement with the business•     Offers scuba gear, preparing, affirmations and eco trips•     Good compatibility with clientsShortcomings•     Lack of statement of purpose on the site•     Lack of rivalry•     Limited reserves (Typical in private ventures)•     Over $200k in stock (Too much capital put resources into stock)Openings•     Virtual store (Offering utilized gear and conceivable hardware exchange)•     New retail location•     Proper promotion (Direct mail, sponsorships, place mats, radio, TV ad, travel and sports magazines, Verizon yellow book and so on.