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With over 7 years of hands-on experience in multimedia, events, business operations, and sales, I possess a lively and diverse set of skills to tackle every project that I work on. My career to date has included content creation, digital marketing, project coordination, customer service, and brand building hence, giving me a wide exposure to how to think and execute large work in creative and commercial environments.
From leading social media efforts and building websites to on camera hosting and delivering outstanding customer experiences, I am steadfast in being adaptable, solution-focused, and results driven. I have worked across high stakes industries namely sports, fashion, and events with a sharp understanding of storytelling, audience engagement, and client success.
I thrive in teamwork settings and enjoy adding value to cross-functional teams where I can provide creativity as well as organisation. I also take pride in adding personal, authentic touches to the work that I do connecting with people, forming relationships, and creating content that matters.
My dad has been one of my greatest inspirations. He once wrote fanzines for Liverpool FC, including the well known 'Through the Wind and the Rain.' Watching his passion for storytelling and football deeply influenced me and sparked my own interest in sports media. His dedication showed me the power of authentic voice in connecting with fans, and it laid the foundation for the path I’m now pursuing.
As I’ve grown in my career, I’ve continued to draw inspiration from trailblazing women in the industry like Kate Scott, Laura Woods, and Melissa Reddy presenters who prove that women not only belong in sports media but can lead with authority, credibility, and style.
Over time, I’ve developed a presentation style that’s friendly, natural, and conversational. Through my own projects, I’ve refined a creative yet professional tone always aiming to inform and engage, while staying relatable and down to earth. Whether I’m in front of the camera or behind the scenes, my priority is always to create a comfortable, enjoyable experience for the audience one that feels authentic, confident, and inclusive.
Over the past year, I’ve significantly expanded my professional profile building a network of over 2,000 connections and collaborating with high-profile individuals and organisations across the UK and internationally. From sports and media to digital marketing and events, I’ve taken on diverse roles that have allowed me to lead, create, and connect across borders.
Key highlights include:
Joined the media team on international assignments, working in Miami, Düsseldorf, and Amsterdam as part of the capturing content, producing live updates, and building international media exposure.
Worked with major brands and platforms such as LiveScore, BBC,This Is Anfield, and Access Sport.
Gained newsroom experience at the Liverpool Echo, with published stories including a back page feature.
Attended a press conference at AXA with Jürgen Klopp, publishing live updates to Liverpool Echo's site.
Interviewed Everton former manager Sean Dyche during a live media briefing.
Spoke at the LFC Foundation’s Careers Club, alongside former Liverpool goalkeeper Chris Kirkland, offering career insights in media, marketing, and sport.
Worked with Trent Alexander-Arnold’s Academy on youth focused digital and community initiatives.
Participated in an Adidas event, supporting content creation and brand engagement.
Alongside this:
Managed and developed over 15 websites, optimising SEO, UX, and performance analytics.
Led social media strategies for various businesses, achieving proven results in engagement, impressions, and conversions.
Contributed to an email marketing campaigns for businesses, driving sales and structuring customer data through CRM segmentation.
I had the privilege of covering media for Access Sport at the GIS conferences in Inter Miami, where I was responsible for conducting interviews and capturing high-quality video and photography across each event. Collaborating closely with the GIS team offered invaluable hands-on experience and allowed me to build meaningful professional relationships while gaining a deep appreciation for the organisation’s mission and culture.
During this time, I connected with professionals and academy players from Inter Miami, including Dutch football expert Thomas Rongen, who is featured in a Netflix documentary.
In addition to my international media work, I’ve had the opportunity to work with a wide range of high-profile footballers, including Diogo Jota, Darwin Núñez, Steven Gerrard, John Barnes, Michael Owen, Ian Callaghan, Robbie Fowler, Vladimír Šmicer, Lucas Leiva, Bruce Grobbelaar, Patrik Berger, Martin Škrtel, Sander Westerveld, Alan Kennedy, and Dirk Kuyt supporting their appearances and creating content opportunities that highlight their ongoing influence in the game.
Beyond football, I’ve also expanded my network across other areas of sport and entertainment. I’ve worked with and engaged figures from the UFC and boxing world such as Thomas Aspinall, Lerone Murphy, Paddy Pimblett, and Ricky Hatton, as well as darts professional Stephen Bunting demonstrating my ability to work confidently across a range of elite sporting environments.
I specialise in all things digital from filming, editing, and content creation to website development, SEO, and social media
strategy. I help businesses grow by building powerful online identities and delivering results-driven digital solutions tailored to
their goals.
With hands-on experience working with over 30 companies across various industries including brands like BBC, Steven
Gerrard Academy, and UEFA Youth League I create bespoke websites, manage social media platforms, and produce
compelling multimedia content that drives traffic, builds engagement, and converts audiences into loyal customers.
My services include:
•Website Design & Development (Shopify, E-commerce, Responsive Design)
•SEO & Analytics (Performance Tracking, Google Analytics, Omnisend, Adobe Journey Optimiser,Keyword Optimisation)
•Social Media Strategy (Content Calendars, Growth Tactics, Platform Management)
•Content Creation (Video Editing, Photography, Copywriting, Voiceovers, Reels)
•Digital Campaigns (Email Marketing, Paid Ads, Brand Launches)
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