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It is vital that any potential purchaser assesses the business objectively.
It is vital that any potential purchaser assesses the business objectively.
Provided below is an initial SWOT analysis overview. It is recommended that you conduct you own assessment of the business and form your own development plan. You are encouraged to seek professional advice or assistance to undertake this. If you do not have a professional adviser your broker may be able to assist you in recommending one in your location or within the area of expertise required. Key also to undertaking this exercise is meeting and talking to the present owners about their experience and industry knowledge.
SWOT Summary
SWOT Summary
STRENGTHS
STRENGTHS
- Customer Connection -Facebook, Online, Physical Presence
- Established Business
- Established core brands secured
- Excellent brand reputation
- Brand Consistency
- Business systems, suppliers etc in place
- Key High Street location, recent upgrade of area
- New Hotel Investment and retail development in the surrounding area
- Excellent presentation of business
WEAKNESS
WEAKNESS
- Recent decline in sales and resulting profit
OPPORTUNITIES
OPPORTUNITIES
- Further collaboration with other businesses
- Add additional brands and other sales lines -especially faster moving or higher GP stock lines
- Embrace online sales
- Add compatible services
- Change/ alter business format
- Merge with other existing compatible operator
- Additional marketing campaigns/ promotion
- Google ads,
- Social media
THREATS
THREATS
- Loss of key brands
- Loss of momentum, drop in owner enthusiasm
- Competitor activities/ drop in market share
- Online retail (if the business does not engage or have a suitable strategy to address)
Nick Lucas
Business Broker, Business Salesperson
Dir. 03 476 7200 | Cell 020 477 6778 | Fax 03 477 3392 |
Email nick.lucas@bayleys.co.nz | Web www.bayleys.co.nz
Bayleys Dunedin, 'The Manse', 5 Smith Street, Dunedin, New Zealand
P O Box 5757, Moray Place, Dunedin
Vector Real Estate Limited, Bayleys, Licensed under the REA Act 2008
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