High-quality campaigns must go through extensive research, create plans & creative strategies, and prioritize business metrics over media metrics. Signs of proper advertising come from sales, product R&D, and consumers.

The pay-per-click model charges brands when a user clicks on an ad. Pay-Per-Click channels fall into one of two buckets. Learn about media/behavior-focused channels and business-focused channels.

Every business should have 1, 3, 6 Month, 1, 2, 5, & 10 Year Goals. Business goals ensure marketing efforts are effective and encourage growth. Companies should use the S.M.A.R.T Goal technique to create comprehensive business goals.

Paid Search Engines have a ton of benefits. Learn how they hit Stages of the Consumer Journey, geo-target, measure data, and save advertising costs.

Paid media allows brands to expand their reach beyond the capabilities of earned and owned media. The media type includes paid search, social, display, ooh, guerrilla, print, TV & radio. Click on the link to learn more about the media channels, creative, and main call to actions.

5 tips every Google Ads campaign should utilize to improve short and long-term goals. Click the button below to learn more!

Research is the heart of Advertising. Brands need to rely on research with increases in consumer privacy concerns. Click the link below to find out more!

The 4 Ps stand for Product, Place, Price, & Promotion. Each P has the ability to alter the product or service. Click the link to learn more!

The client-advertiser relationship is more than a partnership. Advertisers must provide attention to detail, respect behind closed doors, and honesty.

Plan development should take 1-3 months, not a few weeks. Businesses that invest in advertising planning will experience an improvement in short and long-term CPA, client growth, and build loyalty.

The 5 stages of the consumer journey are awareness, consideration, engagement, conversion, and loyalty. Campaigns should focus on 1 stage at a time. All of the business efforts should tie back to the current stage. Brands get the best performance with this approach.

All businesses need to invest in advertising. Ad research & data can impact the 4 Ps of Marketing. Additionally, it allows brands to understand consumer behavior and needs.

Golden Griffin strives to make advertising accessible for every company. Startups and Established brands need advertising to create sales and grow.

The Google Grants program gives nonprofits $10k/month in free Google Ads credit. Discover more about Google Grants and if your nonprofit is eligible.

The article gives a deep dive into paid media, digital media, pay-per-click platforms, and search terminology. Learn the basics of paid search.

Earned media is extremely effective. Consumers tend to listen to their friends or family over an ad or brand. The media type includes word of mouth, social media, online reviews, media coverage, & organic search. Click the link to discover more about the earned types and their benefits.

Owned media is a powerful tool all brands can utilize. The media type includes a brand's website, social media channels, app, blogs, articles, speeches, sub-brands, company office, & employees. Click the link below to learn more about owned media and how it can help your brand.