My Honest Experience Choosing Between GoHighLevel Unlimited and Pro Plans

I wasn’t even planning on writing this, but I’ve been tearing my hair out trying to figure out what’s the deal with GoHighLevel’s Unlimited vs Pro plans. 

Key Takeaways

• Unlimited Plan ($297/month): Ideal for small to mid-sized marketing agencies needing scalability and core features like unlimited sub-accounts and a white-label desktop app. It includes CRM, marketing automation, funnel builders, and more, making it a cost-effective choice for managing multiple clients without breaking the bank. Best for agencies with a modest client base looking to streamline operations and appear professional.

• Pro Plan ($497/month): Suited for agencies with larger clients or those wanting to offer a branded mobile app and advanced API access. The ability to resell GoHighLevel as a white-labeled SaaS product and automate client account setup adds significant revenue potential. However, the higher cost may not be justified for smaller operations with simpler needs.

Benefits for Small Agencies: Both plans consolidate tools (e.g., CRM, email, funnels), reducing costs and complexity compared to juggling multiple platforms like Mailchimp or ClickFunnels. The white-labeling feature enhances professionalism, while automation saves time.

Drawbacks: The Unlimited plan lacks the mobile app white-labeling and advanced SaaS features of the Pro plan. The Pro plan’s $497 price tag can strain budgets for smaller agencies, and the platform’s extensive features can feel overwhelming initially.

Recommendation: Start with the Unlimited plan if you’re a small agency with a few clients. Upgrade to Pro if you land larger clients or want to create a SaaS business by reselling the platform.

As a small marketing agency owner, I’ve been juggling a million tools to manage client campaigns, and it’s been chaos. I tried piecing together stuff like Mailchimp for emails, ClickFunnels for landing pages, and some random CRM that promised the world but ended up being a clunky nightmare. 

It was eating up my time and budget, and I was still dropping the ball on leads because nothing synced properly. I just wanted something that could handle everything without costing me a fortune or requiring a tech degree to figure out.

So, I started digging into GoHighLevel after a friend mentioned it in passing. I’d never heard of it, and honestly, I was skeptical because it sounded too good to be true—like, one platform for CRM, funnels, emails, and all that? 

I signed up for their 14-day trial, half-expecting it to be another overhyped tool. 

My main question was whether to go with the Unlimited plan or splurge on the Pro plan, since I wasn’t sure what my agency really needed. 

The Unlimited plan, at $297 a month, seemed like a safe bet for someone like me with a handful of clients, but the Pro plan at $497 had some extras that caught my eye.

Additional Notes

• Benefits for Small Agencies:

  • Consolidates tools, reducing costs and complexity compared to separate platforms.

  • White-labeling (desktop app in Unlimited, mobile app in Pro) enhances agency professionalism.

  • Automation for email, SMS, and funnels saves time and improves client results.

• Drawbacks:

  • Unlimited Plan: Misses out on mobile app white-labeling and SaaS mode, limiting revenue potential.

  • Pro Plan: Higher cost may not be worth it for agencies with fewer clients or simpler needs.

  • Platform Learning Curve: Extensive features can be overwhelming for new users.

• Sources: Information compiled from GoHighLevel’s official site, user reviews, and detailed plan comparisons.

Try the 14-day free trial to test which plan suits your agency:

Here’s where things turned around. 

I started with the Unlimited plan, and it was like someone handed me a magic wand. I could set up unlimited sub-accounts for each client, which meant I didn’t have to mess around with separate logins or platforms for everyone. 

The white-label desktop app was a lifesaver—I slapped my agency’s logo on it, and my clients thought I’d built this fancy software myself. 

It made me look way more professional than I felt at the time. I set up automated email and SMS campaigns for a couple of clients, and one of them texted me saying they loved how “polished” their new funnel looked. 

That’s when I knew I was onto something.

The Pro plan, though? I upgraded to it after a few months when I landed a bigger client who wanted a branded mobile app. 

The ability to white-label the mobile app and offer it to clients as part of my services was a game-changer—it’s like I’m running my own software company now. 

The Pro plan also gave me better API access, which let me hook up some custom integrations for a client who needed their data synced with another tool. 

The only downside is the price jump—$497 a month stings a bit when you’re used to the Unlimited plan. 

But for me, the extra features paid for themselves with that one big client. If you’re just starting out or have a smaller operation, Unlimited is probably enough.

Hopefully this helps someone else who’s as fed up as I was. I’m not saying it’s perfect—sometimes the platform feels a bit overwhelming with all the features—but it’s been the closest thing to a one-stop-shop I’ve found.

If you’re curious, here’s the 14-day trial I signed up for.