Privacy Policy for gofashionr

Last Updated: 21-02-2025

This Privacy Policy ("Policy") explains how gofashionr ("we," "us," or "our") collects, uses, and shares personal information from users ("you" or "your") of our websites, mobile applications, and other online services (collectively, "Services"). By using our Services, you consent to the collection, use, and sharing of your personal information as outlined in this Policy. This Policy applies to our operations in India.

1. Information We Collect

We collect various types of information to provide and improve our Services. This includes:

Information You Provide

• Account Information: Your name, email address, phone number, postal address, date of birth, profile picture, and password when you create or update your account.

• Payment Information: Credit/debit card details, billing address, and payment history when you make a booking or payment.

• Appointment Information: Details about your bookings, such as dates, times, services requested, salon/spa preferences, and any special requests.

• Communications: Records of your interactions with us, including customer support inquiries, feedback, or survey responses.

Information Collected Automatically

• Usage Data: Information about how you interact with our Services, such as pages visited, features used, and time spent on the platform.

• Device Information: IP address, device type, operating system, browser type, and unique device identifiers.

• Location Data: With your consent, we collect your precise location to offer location-based services (e.g., finding nearby salons). We may also determine your approximate location based on your IP address.

Information from Other Sources

• Third Parties: We may receive information from social media platforms if you connect your account, or from salons/spas regarding your appointments.

2. How We Use Your Information

We use your information to provide, personalize, and enhance our Services. Specifically, we use it to:

• Provide Services: Create and manage your account, process bookings, facilitate payments, and deliver appointment confirmations.

• Personalize Your Experience: Recommend salons, spas, or services based on your preferences and booking history.

• Communicate: Send you appointment reminders, updates, technical notices, and promotional messages (with your consent).

• Improve Our Platform: Analyze usage patterns to enhance functionality, troubleshoot issues, and develop new features.

• Marketing: Display targeted advertisements and measure their effectiveness, with your consent.

• Legal Compliance and Fraud Prevention: Comply with applicable laws and protect against fraudulent activities.

3. Sharing of Information

We share your information only as necessary to provide our Services or as required by law. We do not sell your personal information. Recipients of your information include:

• Salons and Spas: Your name, contact details, and appointment information are shared with the salon/spa you book to facilitate your appointment.

• Service Providers: Third parties assisting us with payment processing, data hosting, analytics, or customer support may access your information under strict confidentiality agreements.

• Payment Processors: Secure third-party processors handle your payment information to process transactions.

• Legal Authorities: We may share information if required by law, to comply with legal processes, or to protect our rights, safety, or property.

• Marketing Partners: With your explicit consent, we may share information with third parties for promotional purposes.

We may also share aggregated or de-identified data (which cannot identify you) for analytical or business purposes.

4. Security of Your Information

We take reasonable steps to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption: Sensitive data (e.g., payment information) is encrypted during transmission and storage.

• Access Controls: Only authorized personnel can access your information.

• Security Practices: We comply with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we strive to protect your information to the best of our ability.

5. Your Choices and Rights

You have control over your information and certain rights under Indian law. These include:

• Access and Update: View and edit your account information through the "Profile" section of our Services.

• Opt-Out: Unsubscribe from promotional emails by clicking the "unsubscribe" link in those emails.

• Location Data: Disable location services via your device settings (note: this may limit some features, like finding nearby salons).

• Data Deletion: Request deletion of your account and personal data by contacting us at [insert email]. We will process your request within 30 days, subject to legal retention requirements.

• Withdraw Consent: If you’ve consented to the use of your sensitive personal data (e.g., payment details), you may withdraw consent at any time by contacting us. This will not affect processing done before withdrawal.

6. Cookies and Related Technologies

We use cookies, web beacons, and similar technologies to:

• Authenticate users and remember preferences.

• Analyze usage patterns and improve our Services.

• Deliver targeted advertisements.

You can manage cookie preferences through your browser settings, but disabling cookies may affect the functionality of our Services.

7. Sensitive Personal Data

Under Indian law, sensitive personal data includes passwords, financial information (e.g., payment details), and other personal data as defined by the IT Rules, 2011. We collect such data only with your explicit consent and use it solely for the purposes for which it was collected (e.g., processing payments). You have the right to review, correct, or update this data by contacting us.

8. Data Retention

We retain your information for as long as your account is active or as needed to provide our Services. We may also keep data to comply with legal obligations (e.g., tax or audit requirements), resolve disputes, or enforce agreements. Upon your request to delete your account, we will remove your data within 30 days, except where retention is required by law.

9. Third-Party Services

Our Services may link to third-party websites or services (e.g., payment gateways or social media platforms). We are not responsible for their privacy practices. Please review their policies for more information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The date of the last update will be indicated at the top of this Policy. We are not liable to notify you of changes; it is your responsibility to review this Policy periodically for any updates. Your continued use of our services after any modifications will constitute your acceptance of such changes.

11. Contact Information

For questions or privacy-related inquiries, please contact us at:

• Email: support@gofashionr.com or support@gofashionr.in