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🌐 What is Digital Marketing?

Digital marketing refers to the use of the internet, digital technologies, and online platforms to promote products, services, or brands to a target audience. Unlike traditional marketing, digital marketing uses tools such as websites, social media, email, search engines, and paid advertising to connect with potential customers and drive conversions.

It has become a vital part of business strategy in today’s digital era, helping brands reach a global audience with precision and measurable results.

✅ Key Benefits of Digital Marketing

1. Wider Reach:
   Target a global audience from the comfort of your office or home.

2. Cost-Effective:
   Compared to TV or print ads, digital marketing is more affordable and efficient.

3. Targeted Advertising:
   Platforms like Google and Facebook allow advertisers to reach specific audiences based on location, interest, behavior, and more.

4. Measurable Results:
   Use tools like Google Analytics and Facebook Insights to track performance and ROI in real-time.

5. Brand Building:
   Consistent content, SEO, and social media efforts help build strong brand identity and credibility.

6. Engagement & Interaction:
   Digital platforms allow businesses to engage with customers, answer queries, and build trust.

💰 Cost of Digital Marketing in India

The cost of digital marketing services can vary depending on your goals and the scale of the campaign:

Service

Estimated Monthly Cost (INR)

SEO (Search Engine Optimization)

₹5,000 – ₹30,000

Google Ads (PPC)

₹10,000 – ₹1,00,000+

Facebook/Instagram Ads

₹5,000 – ₹50,000+

Content & Article Writing

₹1 – ₹3 per word or ₹500 – ₹2,000 per article

Social Media Management

₹7,000 – ₹25,000

Website Development (One-time)

₹5,000 – ₹50,000+

Note: Costs vary depending on industry, competition, and service provider.