Custom vs. Portable: Finding the Perfect Trade Show Table Top Displays

When it comes to trade show exhibits, table top displays are a popular choice due to their versatility and space-saving features. However, exhibitors often face a critical decision: should they opt for a custom-designed table top display or choose a portable and modular solution? Each option comes with its own set of advantages and disadvantages, and the decision depends on various factors such as budget, branding needs, and logistical considerations. In this blog, we'll explore the pros and cons of custom and portable trade show table top displays to help you make an informed decision.

Custom-Designed Table Top Displays

Advantages:

1. Tailored Branding: Custom displays offer the advantage of complete brand alignment. You can ensure that every element of your table top display, from graphics to colors, aligns perfectly with your brand identity.

2. Unique Design: Custom displays allow you to create a unique and memorable presence on the trade show floor. You have the freedom to design a booth that stands out and captures the attention of attendees.

3. Flexible Layout: With a custom display, you can design a booth layout that perfectly suits your product or service presentation. This flexibility can enhance engagement with visitors.

4. High-Quality Materials: Custom trade show table top displays often use high-quality materials and finishes, providing a polished and professional appearance.

Disadvantages:

1. Higher Cost: Custom displays are generally more expensive than their portable counterparts. The costs include design, materials, production, and installation.

2. Longer Lead Time: Custom designs require more time for planning, production, and shipping. Exhibitors need to plan well in advance.

3. Less Flexibility: Custom displays may lack the flexibility of modular solutions. It's challenging to adapt them for different booth sizes or layouts.

Portable and Modular Table Top Displays

Advantages:

1. Cost-Effective: Portable and modular displays are often more budget-friendly. They are a cost-effective solution for exhibitors with limited resources.

2. Quick Setup: These displays are designed for quick and easy setup. Exhibitors can save time and effort on installation, allowing for a stress-free experience.

3. Versatility: Portable displays are versatile and can be used for various events and booth sizes. You can reconfigure them to fit different layouts.

4. Easy Transportation: Portable displays are lightweight and designed for easy transportation. This can reduce shipping and drayage costs.

Disadvantages:

1. Limited Customization: While portable trade show table top displays offer some customization options, they may not align perfectly with your brand's unique identity.

2. Less Visual Impact: Portable displays may not have the same visual impact as custom designs. They may blend in with other exhibits at the trade show.

3. Lower Durability: Due to their lightweight materials, portable displays may be less durable than custom displays. They may not withstand heavy usage over time.

Choosing the Right Solution

The decision between custom and portable table top displays ultimately depends on your specific needs and constraints:

• Budget: If you have a limited budget, a portable or modular display may be the better choice.

• Brand Identity: If maintaining a strong and unique brand identity is crucial, a custom display offers the most flexibility.

• Logistics: Consider factors like lead time, transportation, and booth size requirements when making your decision.

• Versatility: If you plan to attend multiple events with different booth layouts, a portable or modular solution provides greater versatility.

Final Thoughts

The choice between custom-designed trade show table top displays and portable or modular options depends on your priorities and resources. Custom displays offer maximum branding and design flexibility but come at a higher cost and longer lead time. Portable and modular displays are cost-effective, quick to set up, and versatile but may have limitations in customization. Carefully evaluate your specific trade show goals and constraints to find the perfect table top display solution that aligns with your needs and budget.

To find out more, visit us at Godfrey Group!