Capture • Observe • Plan
Brand identity
Research
Design
Prototype
Figma
FigJam
ChatGPT
DALL-E
Apr - Jun 2025
GardenStory is a mobile app that transforms everyday gardening into a personal visual diary. Instead of being only a planning tool, the app helps users document the story of their garden through photos, seasonal maps and short notes creating an emotional connection with their outdoor space.
The concept is designed for women who balance city life with a small garden, terrace or backyard and who value beauty, calm and meaning in their daily rituals. The app supports mindful interaction with nature and encourages users to slow down, observe change and appreciate the growth of their plants across the year.
Many gardening apps focus on planning, reminders, and plant care, but overlook the emotional and reflective side of gardening.
People who maintain small gardens, terraces, or backyards often:
Take photos of their plants but lose them in their phone gallery;
Forget what was planted and where;
Struggle to track seasonal changes over time;
Lack a simple way to reflect on their gardening journey.
For users balancing busy urban lives, gardening is not just a task — it’s a calming ritual and personal escape. Existing tools do not support this experience.
GardenStory is more than a tool for managing a vegetable patch or flower garden. It is the story of your garden — a living, visual memory journal that allows you to capture, track and rediscover your plant world through the changing seasons.
Created for women who live between city and nature — in townhouses, private homes with terraces or small gardens — who value a connection to the earth, beauty, calm and meaning. It is a modern, eco-conscious solution that helps not only to plan, but to preserve what matters most: change, growth and moments.
Natural yet contemporary colours (olive green, soft purple, beige);
Soft shapes and illustrative elements;
Clear, clean layouts with warm typographic accents.
Warm, sincere and uncluttered. It speaks to the user like a friend — supportive, inspiring and never demanding.
To better imagine and illustrate the brand I have made an experiment using AI tools. I provided the app concept, visual guidelines, and reference brand directions, and asked the AI to generate a photorealistic image representing the app if it was a person.
The result aligned well with the intended mood and helped define the visual direction, becoming a key element in the moodboard.
After experimenting with few different styles, settled upon a light, calm and nature-focused visual direction. It gives a feeling of care, growth and everyday connection with plants. Using muted green palette, warm neutrals and subtle lavender accents.
Typography and UI elements support clarity and simplicity, with rounded shapes, soft shadows and minimal icons. Overall, the moodboard communicates a gentle, user-friendly product that blends nature and technology, encouraging mindful observation and long-term care of plants.
During the research phase, I analyzed existing apps that could be relevant to the concept. I grouped them into three categories based on their similarities: design, niche competitors, and functionality.
Focusing more on direct competitors, I have analysed their functionality more thoroughly.
Putting features in a table helps to clearly compare existing solutions and identify gaps and opportunities In the market.
During my research, I also found that there are some non digital garden tracking journals. They give the idea of what people might want to keep track of while gardening. The most common recurring features in these gardening diaries were:
Garden layout
Calendar
Notes
To-do tasks
Plant information (name, photo, care, dates)
To map out the necessary screens and user movement within the app, I created a user flow diagram. The purchase flow is also included and highlighted in pink for clarity.
This project helped me understand how important emotional value can be in a digital product, not only functionality. The main problems solved were the lack of visual garden tracking, the difficulty of remembering seasonal changes and the absence of a calm, user-friendly gardening experience.
If I approached the project again, I would spend more time testing early ideas with potential users and exploring additional interaction flows before defining the final structure.
The next step would be to finish the UI and create a high-fidelity prototype that fully demonstrates the visual storytelling concept and the overall user experience.