Augmented Reality
Prepared By: Arjun Subramanya, Caitlyn Humphries and
Wafaa Bakkaoui
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What is Augmented Reality?
What is Augmented Reality?
Augmented Reality is such technology that interactively overlaps digital information onto the real world in real time, including images, sounds, or other forms of data. In social media, AR will be most familiar through filters on visual content-that enhance, change, distort, or dramatize your visuals into even more engaging visual experiences. (Hamilton, 2025b)
Using AR Filters on Social Media
Using AR Filters on Social Media
Most social media platforms offer AR filters, which range from Instagram and Facebook through Snapchat to TikTok. Here is how to use the filters(Raffaelli, 2024):
Open Camera Feature: The first thing to do is open the camera feature within your chosen social media application.
Choose an AR Filter: Scroll through the list of filters, often represented as icons or thumbnails, and choose one that you find interesting.
Filter: AR filter keeps your mobile device's camera pointed at yourself or surroundings and automatically overlays digital effects on the live image.
Capture and Share: It captures a photo or records a video of such AR effects, thereby sharing with its followers or friends right on the platform.
These can be anything from simple filters that enhance color to complex animations triggered by face movements or environmental cues.
Advantages & Disadvantages of Augmented Reality
Advantages & Disadvantages of Augmented Reality
Advantages:
Advantages:
Improved User Engagement: AR filters provide an interactive and fun experience that enhances user engagement and raises the engagement time on social media platforms. (Raffaelli, 2024)
Creative Expression: Such innovation allows users to represent themselves in new ways by adding special effects to their photos and videos.
Brand Promotion: A brand can create AR filters to promote its products or services through some unique interactive experience with the users. (Inde, 2023)
Elevated Entertainment: AR enhances user experience by transforming the surroundings with interactive and engaging elements, making user experience memorable. (DigitalDefyn,2025) - (Edited by Farhat Rahman)
Disadvantages:
Disadvantages:
Privacy Issues: It is very common that for AR filters to work, they require access to personal information such as face images and location-based data.(Mileva, 2021)
Self-Distorted Reality: Overuse of beauty-enhancing filters may lead to unrealistic beauty standards, hence affecting the self-esteem of the users adversely. (Ryan-Mosley, 2021)
Technical Limitations: Not all devices support advanced AR features, potentially limiting accessibility for some users.
Examples
Examples
Snapchat filters
Apple Memoji
Pokemon Go
Edited by Farhat Rahman
References
References
Hamilton, J. (2025b, January 21). AR Filters – everything you need to know! | EON Visual Media. Eon Visual Media - App, Web, Design, Animation & Video.
https://eon-media.com/insights/ar-filters/
Inde, T. (2023, May 26). The Brief History of Social Media Augmented Reality Filters – INDE. INDE - the Leading Augmented Reality Agency.
https://www.indestry.com/blog/the-brief-history-of-social-media-ar-filters
Mileva, G. (2021, May 10). Augmented reality in social media: the good, the bad, and the ugly | ARPOST. ARPost.
https://arpost.co/2021/04/06/augmented-reality-social-media-good-bad-ugly/
Ryan-Mosley, T. (2021, October 20). Beauty filters are changing the way young girls see themselves. MIT Technology Review.
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